London’s Trusted Print Partner for Businesses and Creatives
sales@printpallondon.co.uk
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14 Hendon Lane, London, N3 1TR
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020 8343 0099
For small businesses, print marketing allows its brand to reach a broader audience. It will allow their current customers to be aware of what they’re up to, while still attracting new customers to join. Imagine reading about a flagship headset online. You won't ever know what it will feel or sound like until you use it physically. The same can be applied with printed ads. The tangibility of the printed advertisement has a more profound effect on the readers. It... Continue Reading →
By tying your physical ads with digital ones, you can create marketing campaigns that are effective at converting leads into paying customers. With many innovations happening around, you might be overwhelmed with what you can do to combine the digital element and the physical element of marketing. That said, we've listed four ways you can take your print ads into the digital world. 1. Call-To-Actions If you're just passively marketing your products to your customers, you'll merely be making print... Continue Reading →
Handing out brochures are an effective way to promote your brand because it conveys a concise message to potential customers. However, if a brochure is not enough for the details you want to share, you can get your message across using printed booklets. While brochures are cost-friendly materials that are easier to produce, booklets provide more pages to promote your brand. There’s a higher possibility that customers will keep booklets longer because of its collector’s item vibe. Consider it as... Continue Reading →
Many modern business owners and experts will argue the option of using print materials as a marketing strategy is dying as the digital age continues to take over. In reality, though, this couldn’t be any farther from the truth. Admittedly, digital marketing has taken the world by storm with accessible online advertisements through laptops, smartphones, and tablets for attaining significant results. While advances in online advertising and digital marketing continue, with widespread use, nothing can change the fact that print... Continue Reading →
Whether it may be in the form of a product catalogue, company brochure, or magazine, a booklet is the perfect marketing material for when a flyer’s space becomes too limited. A booklet allows you get your point across better with professional quality and captivating hand-outs while also being able to provide more details than you can in a folded leaflet or flyer. The process of creating a booklet Putting a booklet, book, or notebook together is a painstaking process that... Continue Reading →
In recent years, more businesses have been turning to large format printing as a means to enhance the execution and impact of their advertising and marketing strategies. The large format printing process was once deemed as impossible to avail of on-demand but has now become a service that millions of businesses around the world can receive in three days or less. With various benefits such as bringing graphics to life with further detail and ease of standing out from the... Continue Reading →
When it comes to film-based labels, there is a way to add extra durability to them after printing. The goal is to ensure these labels are more resistant to moisture, contact, or submersion. You will want these labels that last for as long as possible, whether they are exposed to water or other elements. In the following section, we’ll tackle how to choose a good base material for your film-based labels and how to add extra durability to them. Keep... Continue Reading →
When it comes to printing labels, test print is vital. The idea of test print is to print a few samples before printing labels in bulk. Doing so can help you save from costly mistakes by making the necessary corrections if the labels don't get printed as they should. However, test print isn't just about mere printing. Part of the process is examining a few factors on your label designs. For test printing, here's what to examine before you take... Continue Reading →
The product label is one essential aspect of every business. While the quality of products is deemed as the most important, the label design isn’t something to be neglected. Attractive labels can be instrumental in attracting consumers and closing sales. They can also contribute much to the company’s branding and overall business success. That said, product labels should consist of all the information expected from a label. These should include the logo, product name, short descriptions, barcode, company information, list... Continue Reading →
It’s a common practice for companies to include labels in packaging their products. The reason they do so is that product labelling is said to be an essential part of marketing. In fact, a product label is considered a marketing kit used for branding, which contains the company’s logo, products, uses, and directions. Because of this, you want to make sure that your product labels are effective, useful, and appealing to the consumers. To make your sure product label stands... Continue Reading →
Powerful branding and successful business are intertwined. Branding is the core of a business, which entails embodying the values, vision, image, and identity of a company. Creating brand awareness is the first step to promote the company’s products or services. It has to resonate with people, so they end up buying the company’s products or availing its services. Doing so can translate into overall business success. There are plenty of ways to implement branding for your business. One way to... Continue Reading →
Many companies nowadays incorporate the use of traditional marketing and digital marketing. While many businesses have started to go digital, they can’t do away without print marketing. Print materials for advertising remain effective, relevant, and practical, whether marketers use flyers, brochures, banners, or billboards. Utilizing both print marketing and digital marketing can prove to be a robust marketing strategy for your business. Here’s how to incorporate print ads and digital marketing strategies: Consistent Branding As with any business, consistency is... Continue Reading →
Despite the prevalent shift to digital marketing, print marketing remains to be useful and relevant. Print media will continue to dominate, such as advertising forms via newspapers, magazines, and billboards, among others. A lot of marketers think that marketing success can be attributed to the bulk of print materials created and distributed. However, the true measure of success can be seen as to how print materials can impact the audience and draw in new customers. When it comes to print... Continue Reading →
Digital platforms have allowed for unrivalled customizability and targeting specific people. Unfortunately, the 'people' are continually bombarded with marketing material. Couple that with humanity's dwindling attention span, it is unlikely anyone will remember your post after clicking the like and share button. In contrast, physical marketing materials allow customers to have your ad in hand. It enables them to marvel at the beauty and effort put into your perfectly-designed leaflets. This is why brochures are still relevant in today's digital... Continue Reading →
Leaflets, although old-school, are still excellent tools for marketing, especially if done right and distributed to the right audience. They remain an essential part of the marketing mix, able to achieve the cut-through digital forms of marketing just can't seem to achieve. In addition, the use of leaflets teaches you the priceless skill of how to use limited space to its maximum potential. So how can you design effective leaflets for marketing? Here are three tips to help you out:... Continue Reading →
For an industry that revolves around printing out on pieces of paper with ink on them, it's interesting to know they're worth nearly a trillion US dollars. In fact, the global printing industry is eight times the size of the video game industry and even more so than the auto industry. There are many reasons why this is so, and the main one is that they're vital to the success of countless businesses. If you're wondering what makes printing companies... Continue Reading →
Creating and printing leaflets come with its set of risks. It can cost a fortune, and if not done correctly, all the money spent is wasted for nothing. Fortunately, you can easily avoid this by putting in effort and time to create a leaflet that delivers a message that is engaging to your target audience. When done right, you'll soon find that your investment, although substantial, is paid off exponentially. Do you want to enjoy the benefits of a well-thought-out... Continue Reading →
Brochure printing can be an expensive business, especially when you incorporate high-quality designs that help make your prints stand out from the market. It’s essential marketing collateral that allows your brand to educate your prospects and target audience about your business, products, and services. For that reason, it’s crucial to never skimp out on the effectiveness and impact of your brochure’s design for the sake of saving a few bucks in your budget. Fortunately, you can print low-cost brochures without... Continue Reading →