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Elements of an Outstanding Banner – Banner Design 101

A business banner is a form of print marketing that most companies have resorted to, in one way or another. It’s a durable, large, and cost-effective way to reach out to a wide audience, convey a particular message, and influence customers’ behaviours. Whether it is to create brand awareness or to promote a particular product or service, a banner stands out and can make a huge difference. However, there are a few factors to consider when designing a business banner. To give you a nudge in the right direction, here are some crucial factors to consider:

Prominent and Compelling Logo

A logo has always been a part of branding. It may just be a simple icon, but it carries a significant weight that makes your business brand recognizable. There’s more to it than meets the eye, but people have to see it first and recognize your brand.

That said, make sure to position your logo in the centre stage. Putting it at the top is a classic way to ensure it gets seen. The logo is meant to show who you are, and what you have to offer. It bespeaks of your business identity and image.

Complementing Background Color

When it comes to designing, the background colour plays a pivotal role. The use of colour doesn’t entail highlighting colours to make the banner appealing. The goal is to ensure that the background colour complements well the significant details that need to be highlighted. That is where the concept of colour psychology comes in.

If you’re in doubt as to which colour to use for your pull up banner, opt for bold contrasts. This is one way to ensure that passersby will instantly see what you’re offering. All the colour elements should blend well and do not distract each other.

Readable Fonts and Texts

Readability is a vital element. Those texts and the right fonts are incorporated to ensure the audience gets to read the message you want to convey. It doesn’t make sense to put texts that can hardly be read, as it defeats its purpose of branding. Still, many marketers tend to forget this aspect of readability as they tend to be more focused on the content.

That said, choose fonts that can be easily read, aren’t overly elaborate, and look good when printed in bold. The goal is to get your message out there. In the end, your business will reap the rewards of the thought you’ve put into the design.

Minimal Yet Striking Content Copy

Finally, it is important that your banner conveys the right information. The problem is, too many banners may look like an essay, can be sorted with bullet points, and may hold half a dozen slogans and tag lines. Such clutter can be pretty overwhelming for the public.

As a rule of thumb, simplicity is the key. As much as possible, keep things simple with a logo and a few well-chosen words. Putting minimal texts that are rather striking is the way to go. Make them readable in just a couple of seconds by drawing the audience’s attention in and leaving them curious and enticed.

Printed banners for your business are way different from digital content, promotion, and advertising. The best way to ensure successful marketing through the use of a business banner is to come up with a solid idea. Think of what your business goals are, who your target market is, what content to use for messaging and branding, as well as what design elements to incorporate. Follow the tips mentioned above, and you’ll be on the right track.

Print Pal is a commercial printing shop based in London that provides same-day delivery if you’re looking to create high-quality banner designs at an affordable price, get in touch with us today to see how we can help!

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