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3 Tips on Choosing the Right Size for Custom Stickers & Labels – Our Guide
Doing something new for the first time often comes with excitement, but it also comes with confusion. When it comes to determining the right size for your custom sticker or label, don't worry if you get confused. It isn’t uncommon for trial and error to be a big part of making sure you get the desired outcome. Many times, however, visualizing a final outcome if easier said than done. Visualization becomes difficult because there was no tape measure or ruler involved when you imagined the ...Continue Reading →
Sticker or Label: 5 Considerations When Requesting a Printing Quote – What to Know
Stickers and labels are perfect marketing and branding materials that have been widely employed by many companies. While stickers are used for promotions that are handed out individually, labels are effective tools utilized mostly for packaging. After producing the graphic designs of stickers or labels, the next step is to request for a printing quote from prospective printing companies. Even before you take the plunge in having your materials printed, there are several factors to consider....Continue Reading →
How Stickers Can Be Used To Attract Customers – What to Know
Customer acquisition is important to every business, no matter how big or small your company is or how loyal your current consumer base is. But getting people's attention is harder than ever, what with the proliferation of digital and physical ads. Every day, we're exposed to all kinds of promotional content the second we open our smartphones or the moment we walk outside. If you're a business, you have to come up with creative and innovative ways to get the attention of customers if you have an...Continue Reading →
5 Features to Consider for High-Quality Custom Stickers – What to Know
For regular consumers, custom stickers are great and fabulous items because they can stick them to their personal belongings or household items. For businesses, on the other hand, stickers act as effective marketing tools. When designed and printed properly, they help to increase brand awareness, which translates into sales and other opportunities. Although the purpose of stickers may differ for personal and business use, the difference between printing a superior sticker and a regular one ...Continue Reading →
3 Reasons Why London Businesses Should Work with Print Companies – What to Know
No matter how digitally-advanced the world may be and how ever-dependent people have become on their devices, there’s no denying the fact that print marketing is still applicable today. From sprawling billboard advertisements that can easily catch the attention of any passersby to brochures and magazines that display more information, print marketing is more present in today’s world than ever. As opposed to various forms of digital content and marketing, print materials have been shown ...Continue Reading →
3 Tips to Follow When Creating Print-Ready Leaflets – What to Know
For many businesses, it might seem like print marketing has become much more difficult to handle in recent years. This can also easily prove to be a nightmarish route to take for those who aren’t well-acquainted with its nuance. Given the fact that any mistake can’t be remedied with a simple “undo,” it is easy to see why many people avoid print marketing entirely. From posters to flyers, dealing with anything related to print marketing may seem arduous at first. The truth, however, ...Continue Reading →
How to Build a Strong Brand in 5 Easy Steps – Our Guide
Brands need to be consistent across print and online marketing to enable people to recall brands immediately and associate it with what the company is all about. Brands should be reliable and consistent, as well. If brands are not consistent and do not elicit recall, it is probably inefficient. The business world never stands still. Every businessman needs to be continually thinking of how to promote their brand and stay ahead of competitors. With that in mind, here are the top tips on how to...Continue Reading →
5 Factors to Consider Before Printing a Brochure – What to Know
Creating an enticing and high-quality brochure involves a lot of decision-making. Fortunately, a printing company is there to help through the process. However, it is still essential to visualise the overall impact of a brochure. Here are five critical factors that one must consider before designing and printing brochures. 1. Define the brochure's purpose Before anything else, the most important thing to clarify when creating any printed material for businesses is its purpose. Everyth...Continue Reading →
Why White Space Is Important in Designing a Brochure – What to Know
White space is a powerful design tool for creating a brochure. By obtaining the optimum level of white space, the design achieves the balance required to make a brochure visually pleasing to its readers. This is achieved when a designer has an eye for balance, along with experience and practice. White space must not be considered as wasted space. Other clients who don’t understand the concept insist on printing as many texts and images in a brochure as possible. However, an over-crowded bro...Continue Reading →
4 Print-Related Ways to Prepare Your Restaurant for the Holidays – What to Know
As the holiday season has just ended, you may be thinking about all the fun that you had this past month or two away from your business and responsibilities. Nevertheless, if you’re smart enough to think far ahead, you’ll realize that now is also the perfect time to prepare for the next holiday. If you’re a restaurant owner, then you’ll probably notice that there’s an abundance of different ways to prepare your establishment for the holidays. From brand new recipes to promos, you’...Continue Reading →
3 Practical Tips in Determining the Size of Your Stickers or Labels – Our Guide
Designing and printing your custom stickers or labels can be a bit tricky. If there’s one predicament that you’ll be confronted with, that is not knowing the size of your stickers or labels to print. Who knows exactly how large a 10 x 17 cm document looks in real life? It can be rather challenging to visualize numerical measurements. It’s best if you can translate your stickers or labels into height and width dimensions for printing. Struggling with the concept? Below are some practical...Continue Reading →
Why Business Cards Still Work in the Digital Age – What to Know
The advent of technology has greatly impacted the way we live our lives. Whether on a personal and business level, these technologies have provided us with digital conveniences. They have significantly transformed how we get and consume information, how we select from a wide variety of options and settle for a particular lifestyle, and how we communicate, interact, and socialize with the rest of the world. Despite these technological advances and digital influence, there’s something missing...Continue Reading →
3 Mistakes That Compromise Your Business Card’s Uniqueness – What to Know
According to the Statistic Brain Research Institute, 72 per cent of people judge a company based on the business card’s quality. The same report revealed that 39 per cent of people also said that they would not do business with a person who gives out a “cheap-looking” business card. The statistics alone can attest as to how vital business cards are in impacting the impression of potential customers. For this reason, you’ll have to do what it takes to ensure that your business card ser...Continue Reading →
3 Practical Tips for Hanging Posters without Wall Damage – Our Guide
Hanging posters on any wall can be quite tricky. As much as you want to hang your poster safely, chances are that you may damage your wall, or worse, the poster itself. Whether you intend to nail, staple, tack, wheat-paste, or duct tape your poster to a wall, these common methods will leave marks on your mounting surface and ruin your poster. If you want to stay away from such instances, we have a few practical tips on how to hang your poster without damaging your wall and poster. Here are ...Continue Reading →
How to Brand Your Business’s Stationery – Our Guide
With everything going digital, one might forget that it is still important to have items, such as business cards and printed pamphlets to help you raise awareness of your brand. These stationeries should have your business imprinted onto them to advertise your business, as well as your products and services to the masses. Business Stationery If you aren't too sure what business stationeries are, they're simply anything that a company uses to communicate with clients, customers, associates,...Continue Reading →
4 Tips in Creating Stickers to Advertise Your Brand – What to Know
While some may see stickers as a thing that only kids and teens put on their favourite gadgets, they're a great way to advertise. Many companies are already utilizing stickers, including them in products that people purchase. For example, Apple includes apple stickers in their products, and so does Razer. Just imagine these young people attaching your stickers on their phone cases and laptops. You're getting free advertisement when they whip out their gadgets to use, especially in public pl...Continue Reading →
Sticker Printing – 3 Questions to Ask Yourself to Print Better Stickers
The only mark you want to leave when using stickers is an impression in someone's mind, not that sticky residue. With good stickers, good impressions are made. With bad stickers, well, let's say the sticky residue is the least bad thing that can happen. With that said, however, stickers are excellent for a variety of uses. For example, they might be used by businesses to spread awareness about their brand. If you're planning to create stickers, the last thing you want to happen is to end ...Continue Reading →
What to Know About Basic & Specialised Types of Stationery Printing – Our Guide
When it comes to printing, there is a wide range of printing methods available in the market. All of them can be categorised into basic and specialised printing methods. As there are tones of printing types, you have to consider what specific printing project you'd like to pursue. There are factors to account for, such as the time, cost-efficiency, and quality of printing. If you’re looking to print design for business or personal use, it’s vital to understand the difference between the t...Continue Reading →
5 Reasons Why Print Marketing Continues to Thrive – What to Know
Slowly but surely, print marketing is making way for digital forms. Quite a number of people expect it to fade away entirely with time. After all, digital forms of marketing appear to be taking the whole world by storm. Not only is it affordable, but also available and accessible to a global audience. Despite common assumptions, print marketing continues to thrive in the world of business and marketing. Printing marketing may have left the spotlight and given way to digital marketing, but it...Continue Reading →
4 Effective Ways to Distribute Event Flyers – Our Guide
There's no denying that flyers are a great way to attract people to your event. They are deemed to be one of the most traditional, creative, and exciting ways to communicate with people. When it comes to distributing these flyers, however, you’re limiting yourself if you’re walking the streets and handing out flyers to passersby. There are other more effective means to distribute your event flyers. The purpose is to ensure they reach the hands of the right people, and the goal is to encourag...Continue Reading →
5 Valuable Reasons Business Cards Remain Relevant – What to Know
In this time and age, almost everything has gone digital. This means that we communicate, interact, conduct business, and pursue meetings over digital platforms. Almost all companies take space in the digital realm and implement their marketing or advertising strategies online to drive greater profits. Traditional business tools such as paper, fax machines, and even physical offices are starting to dwindle. However, there’s one physical business tool that remains relevant to this day: bus...Continue Reading →
Our Guide to Different Methods of Print Wedding Invitations – What to Know
Wedding preparations can be overwhelming, stressful, and expensive. Brides are often faced with making the major decisions and getting themselves familiar with wedding things they may have never heard of before. Wedding invitations are no exception. When designing your wedding invitations, it is crucial to remember that the printing style and the type of ink can be an effective element of the artistry of your wedding invite. Here are some wedding stationery printing techniques you can lo...Continue Reading →
Unique Ways to Add Personality to Your Wedding Invitation – Our Guide
Wedding planning involves a lot of things, and it can be overwhelming at some point. Of course, you want to have the best wedding of a lifetime—one that will be written in the books. The one thing you would want to do is to make your wedding as unique and special as possible. The first impressions of the style and standard of your special day, a taste of wonderful things to come, start with your wedding invitations. While others may think that a wedding invitation is just another piece of...Continue Reading →
3 Paper Selection Tips to Get the Best Printing Results – What to Know
Whether you’re designing for a wedding invitation or a company brochure, choosing the right paper is critical in getting the best printing results. To guide you with what technique is most suitable for your needs, we made a list of tips to narrow down your options. 1. Engraving If you’re planning to achieve an engraving effect, the best paper option for you is a thick paper, such as cotton paper. You can also choose any other thick paper that is sturdy enough not to break apart in the ...Continue Reading →
10 Essential Details Every Leaflet Must Contain – Our Guide
Whether for promotion of an event or a product, each flyer that you create must have a well-defined objective. This purpose helps determine the leaflet’s design to avoid confusing elements and messages. If you are wondering how to create an effective leaflet, here are ten vital details that each brochure must contain: 1. Brand colours and logo Always remember to include the logo and the brand colours so that it is easily recognizable with the target audience. Including these two ess...Continue Reading →
4 Elements of an Effective Business Card – What to Know
Your business card is vital for making business connections, and it should say much about who you are and what you do. You will need it the most when you’re at conferences, networking events, and other business events where you can meet important people. Because of its importance, you must make sure that your business card represents you and your business in the best way possible. You may think that it’s impossible to get a message across in such a small space, but if you know how to ut...Continue Reading →
7 Reasons You Need a Business Card in This Digital Era – What to Know
The digital era is slowly eliminating the use of most printed materials for businesses. One printed material, however, remains to be important—business cards. Sure, most of the things we do now are digital. We send emails, promote on our websites, spread brand awareness, and engage on social media channels, to name a few. Keep in mind that business cards allow you to promote your business offline, which is why it’s still a useful material for businesses. Still not convinced? Below are s...Continue Reading →
5 Creative Ideas to Personalise Print for Business – Our Guide
When it comes to business and marketing, personalising print items can make a great deal of difference in your efforts. This is because both adults and kids love personalised items. This form of marketing carves a sense of belongingness, showing how a particular brand resonates with its customers. As far as marketing is concerned, there is a psychological impact that comes along with personalised print. If you’re wondering what aspects to incorporate into your personalised print, below ar...Continue Reading →
A Guide to Making Better Business Cards for 2020 – What to Know
As 2020 approaches, you may start to feel the overwhelming pressure to draft up another set of New Year’s resolutions as a means to improve yourself as a professional in your industry. You may probably find yourself setting the goals to work on the whole “new year, new me” mantra. As a professional, there’s one resolution that you should not miss, and that is to have a better-looking business card. The new year is a perfect time to look back and reevaluate the business cards that you ...Continue Reading →
3 Ways Print Flyers Can Help With Promoting Your Event – Our Guide
Regardless of whether it may be a concert, conference, or massive sale, handling any event comes with its own set of tasks and responsibilities. Out of all the different responsibilities that must be taken care of, promoting the event should never be overlooked. There are many ways to promote an event, and choosing a medium to focus on can be quite challenging. You can do a TV, billboard, or newspaper ad for it if you have the budget. Alternatively, you can take advantage of the digital means...Continue Reading →
Our Guide on How to Successfully Create an Effective Business Card
Though many people think that business cards are obsolete, they are actually an effective way of building a positive first impression. When you engage in meaningful conversation with a potential contact while handing your card, it serves as an excellent introduction for your business. However, you can't distribute a half-baked business card if you're hoping to get more inquiries or sales from a networking event. With that, here are five essential factors that will make them keep your card r...Continue Reading →
4 Spectacular Colour Patterns for Christmas Promo Materials – What to Know
Christmas is a time of happiness that revolves around reunions, parties, and gift-giving. Because of this, you must reflect on this mood in your marketing collaterals. You'll lose the attention of your target customers if you launch your campaigns with dull materials. Instead, bring the Christmas spirit to your advertising items by using colour schemes that trend during this festive season. Keep on reading to find out more. 1. Traditional colours - red, cream, white Traditional colours are...Continue Reading →
3 Amazing Tips to Make your Business Stationery Stand Out – Our Guide
Most companies devote their resources to enhancing the aesthetics of their website. This strategy strengthens their online presence because potential leads spend more time surfing the Internet nowadays. However, developing professional-looking business stationery is a sound approach, even if your company uses email and online messaging for most of the correspondence. There's no substitute for personalised communication, and emails or quick online chats cannot give that. That's why couples sti...Continue Reading →
3 Essential Tips For Planning Out Your Business’ Christmas Prints – What to Know
With Christmas just around the corner, you may be pressed for time in creating your Christmas prints. However, if you haven’t started yet, there’s no need to panic because planning your print for Christmas can be done quickly with the right knowledge. With Christmas consistently establishing itself as the busiest time in the print industry, it is vital to start planning right away as the time is short Why you should fix up your business’s print idea for Christmas Aside from being abl...Continue Reading →
How to Craft Your Brochure Content for Better First Impressions – Our Guide
For centuries, brochures have functioned as the marketing front of every successful business, making it much easier to spread the word of its products and services far and wide. The brochure has astonishingly maintained its effectivity and significance over the years, adapting to the continuously shifting modern trends and demands as consumer preferences continue to shift. Brochures are a marketing and communication tool that allows your business to get any message across to your intended c...Continue Reading →
Our Guide on How to Effectively Use Business Cards – 2 Common Mistakes to Avoid
On an average day, millions of business cards around the world change hands, effectively creating new connections and forging new opportunities for success. With less time to waste, it’s now clear that business cards are the prime form of communication that prevents people from wasting their time on small talk while still providing the right information to know about the other person. What the modern business card symbolizes Nowadays, the modern business card has become a communicational...Continue Reading →
3 Questions to Ask When Choosing a Poster Paper to Print on – Our Guide
Poster printing is a form of art that has been around since the 1600s as a form of art called ukiyo-e during the Edo period in feudal Japan. Over the centuries, poster printing has transcended from Hokusai’s woodblock prints to modern forms of the art form, such as Shepard Fairey’s world-renowned “Hope” poster. Today, modern technology has made it much easier to create posters through the process of bringing designs from a computer screen to the printer. It is worth noting, however,...Continue Reading →
5 Tips on Designing Your Flyer to Increase Your ROI – Our Guide
Flyer printing is a great tool to advertise your brand out there where your target market can see it. However, you must design it in a way that can attract the attention of your target market and convert them into sales to increase your ROI. Many times, when a company owner has the opportunity to introduce the company’s products and services to the public, they miss out on the opportunity to do so by investing in a poorly designed flyer. Design is half the battle in gaining a better ROI. Wh...Continue Reading →
Our Guide on Designing an Effective Poster – 3 Principles to Use
Posters are essential marketing tools for all types of business. It takes both creativity and skill to put together clever wording and striking images to make a compelling layout. Aside from being promotional items, posters are also a form of art. What does it take for a simple group of words and pictures to become something that elicits an emotional response? In this article, we’ll discuss the individual elements that make a poster design go from good to great. Here are the three basic p...Continue Reading →
3 Reasons Why Traditional Print Marketing Exceeds Digital Marketing in Effectiveness
Traditional print marketing and digital marketing have their respective features that work well in various ways. The success of a marketing campaign, however, is often measured by the results. To ask which one is better depends on the amount of passion you poured into the campaign. That being said, print marketing cannot be better than digital marketing or vice versa. It depends on how much time and money you’ve invested in the campaign. Of course, each has its own merits that you can exp...Continue Reading →
4 Ways to Find out If Flyers & Posters Are Boosting Your ROI – Guide
Flyers and posters are practical advertising tools to advertise your brand to your potential clients. However, how do you determine the effectiveness of your advertising campaign? This is what many business people desire to find out. Are the posters and flyers distributed helping your ROI? It’s not always easy to calculate the returns of your marketing efforts. However, doing so is essential so that you can optimize your print campaigns, as well as gain valuable insights from these marketing t...Continue Reading →
5 Essential Qualities of a Professional Printing Company – What to Know
When you are searching for a professional printing company, there are several factors that are worth your consideration. It doesn’t matter as much if a printing company has the latest technology or if they have been in business for a long time. It is also about the consolidation of software, hardware, and service. With that, below are five factors to consider when selecting a professional printing company in London for your company's needs. 1. Efficiency When you research for ...Continue Reading →
How to Successfully Use Flyers to Promote Your Business – Our Guide
When it comes to traditional advertising, flyers are proven and tested marketing materials. They continue to thrive as forms of advertising amid the rise of social media, viral campaigns, and online marketing. Flyers are still being utilized by most companies for four reasons. First, many people continue to use flyers, and companies still heavily rely on them because of their relevancy. Second, producing these informational materials is affordable yet effective at informing the target market....Continue Reading →
Our Guide to the Different Types of Paper Weight & How to Measure Them
Paper has a vast array of weights, sizes, and textures. Different types of paper can be utilized for various purposes, such as for corporate events, marketing pursuits, or creative print projects. With this variety, it can be quite tricky to choose the right paper type for your specific purpose. In fact, you’ll have to select the right paperweight for your product when in the process of designing your print materials. That said, the quality of your chosen paper will become a reflection of...Continue Reading →
4 Common Poster Sizes You Should Know About – Poster Printing 101
When it comes to forms of advertising, the use of posters never gets outdated. Posters have many functions, whether they are used for event advertising, product marketing, or solely for decoration. Not only are they beautiful and appealing when appropriately designed, but they are also very cost-effective. If there’s one certain thing, it’s that posters are still very impactful to the target market in the world of advertising. Because of this, choosing the right poster size is imperativ...Continue Reading →
5 Reasons Why You Should Design a Creative Business Card
Though business cards are often considered as old school, they remain relevant up to this day. In the past, the best way to promote your brand and business was through billboards and business cards. Today, both traditional and digital marketing is used for advertising your company in various ways and means. Despite these innovations in business and brand marketing, business cards remain effective. Having a card with your name, business, and contact information allows you to connect with a v...Continue Reading →
3 Reasons Why Hiring a Professional Printing Company is Good for Business
Running a successful business is not only a matter of efficiency and effectivity, but it’s also a matter of defining the best possible solution for every single problem faced daily. However, it’s not always easy to recognize the optimal solution when facing a problem. Though there are new technologies that promise better outcomes, many businesses are used to the old habit of doing the procedures in-house when the more sensible solution is to hire a third-party expert. Sometimes, if a so...Continue Reading →
Our Guide to Choosing the Best Type of Cardstock for Your Business Cards
“Look at that subtle off-white colouring. The tasteful thickness of it. Oh my God, it even has a watermark…” Taken directly from Marry Harron’s American Psycho, Patrick Bateman’s posted quote set the pace for how business cards are viewed today. They are status icons that say a lot more about the people that hand them out, making them the paper version of a Rolex that has just as many things going on in it. A matter of details As you climb up the ladder in a company or con...Continue Reading →
Top Tips to Help You Accurately Count Your Pages for Printing
There are many things that are put into printing a booklet, such as designing every single page and filling each with content. There are many things to get right as well, such as selecting the type of paper you want to use and what type of binding will hold the booklet together. However, there's one other aspect you have to get right, which is the page count of your booklet. To be more specific, you have to be sure of exactly how many pages are going to be in your booklet. The reason there ...Continue Reading →
3 Tips to Create Print Ads for Customer Conversion
With today's digital age, marketers strive to think of new digital marketing strategies to attract more people into purchasing their products. With the help of digital ads, marketers can be creative with it because of its versatile nature. They're cheap to make and can reach customers around the world. Printing ads, on the other hand, are limited in terms of versatility—no video content, sound, and more. They also require more money, as thousands have to be printed and distributed. Becaus...Continue Reading →
4 Print Ad Ideas to Help Small Businesses Grow – What to Know
For small businesses, print marketing allows its brand to reach a broader audience. It will allow their current customers to be aware of what they’re up to, while still attracting new customers to join. Imagine reading about a flagship headset online. You won't ever know what it will feel or sound like until you use it physically. The same can be applied with printed ads. The tangibility of the printed advertisement has a more profound effect on the readers. It moves them more to take act...Continue Reading →
4 Ways to Connect Printed Ads with Digital Ads
By tying your physical ads with digital ones, you can create marketing campaigns that are effective at converting leads into paying customers. With many innovations happening around, you might be overwhelmed with what you can do to combine the digital element and the physical element of marketing. That said, we've listed four ways you can take your print ads into the digital world. 1. Call-To-Actions If you're just passively marketing your products to your customers, you'll merely be ...Continue Reading →
5 Creative Marketing Ideas Using Booklets – What to Know
Handing out brochures are an effective way to promote your brand because it conveys a concise message to potential customers. However, if a brochure is not enough for the details you want to share, you can get your message across using printed booklets. While brochures are cost-friendly materials that are easier to produce, booklets provide more pages to promote your brand. There’s a higher possibility that customers will keep booklets longer because of its collector’s item vibe. Consider...Continue Reading →
4 Reasons Why Small Businesses Need Print Flyers – What to Know
Many modern business owners and experts will argue the option of using print materials as a marketing strategy is dying as the digital age continues to take over. In reality, though, this couldn’t be any farther from the truth. Admittedly, digital marketing has taken the world by storm with accessible online advertisements through laptops, smartphones, and tablets for attaining significant results. While advances in online advertising and digital marketing continue, with widespread use, n...Continue Reading →
A Quick Guide to Booklet Binding – What to Know
Whether it may be in the form of a product catalogue, company brochure, or magazine, a booklet is the perfect marketing material for when a flyer’s space becomes too limited. A booklet allows you get your point across better with professional quality and captivating hand-outs while also being able to provide more details than you can in a folded leaflet or flyer. The process of creating a booklet Putting a booklet, book, or notebook together is a painstaking process that takes unparall...Continue Reading →
3 Common Questions Associated With Large Format Printing
In recent years, more businesses have been turning to large format printing as a means to enhance the execution and impact of their advertising and marketing strategies. The large format printing process was once deemed as impossible to avail of on-demand but has now become a service that millions of businesses around the world can receive in three days or less. With various benefits such as bringing graphics to life with further detail and ease of standing out from the rest of the competit...Continue Reading →
How to Make Film-Based Labels Waterproof after Printing
When it comes to film-based labels, there is a way to add extra durability to them after printing. The goal is to ensure these labels are more resistant to moisture, contact, or submersion. You will want these labels that last for as long as possible, whether they are exposed to water or other elements. In the following section, we’ll tackle how to choose a good base material for your film-based labels and how to add extra durability to them. Keep on reading to learn more. How to look for ...Continue Reading →
8 Elements to Examine Before Bulk Printing Label Designs
When it comes to printing labels, test print is vital. The idea of test print is to print a few samples before printing labels in bulk. Doing so can help you save from costly mistakes by making the necessary corrections if the labels don't get printed as they should. However, test print isn't just about mere printing. Part of the process is examining a few factors on your label designs. For test printing, here's what to examine before you take the plunge in printing your label designs in bu...Continue Reading →
How to Increase Your Sales with These Label Design Requirements
The product label is one essential aspect of every business. While the quality of products is deemed as the most important, the label design isn’t something to be neglected. Attractive labels can be instrumental in attracting consumers and closing sales. They can also contribute much to the company’s branding and overall business success. That said, product labels should consist of all the information expected from a label. These should include the logo, product name, short descriptions, ...Continue Reading →
Our Guide on How to Make Your Product Label Stand Out
It’s a common practice for companies to include labels in packaging their products. The reason they do so is that product labelling is said to be an essential part of marketing. In fact, a product label is considered a marketing kit used for branding, which contains the company’s logo, products, uses, and directions. Because of this, you want to make sure that your product labels are effective, useful, and appealing to the consumers. To make your sure product label stands out, below are...Continue Reading →
Banner Design 101 – What You Should Consider in Your Brand Design
Powerful branding and successful business are intertwined. Branding is the core of a business, which entails embodying the values, vision, image, and identity of a company. Creating brand awareness is the first step to promote the company’s products or services. It has to resonate with people, so they end up buying the company’s products or availing its services. Doing so can translate into overall business success. There are plenty of ways to implement branding for your business. One w...Continue Reading →
How to Incorporate Print Ads With Your Digital Marketing Strategy
Many companies nowadays incorporate the use of traditional marketing and digital marketing. While many businesses have started to go digital, they can’t do away without print marketing. Print materials for advertising remain effective, relevant, and practical, whether marketers use flyers, brochures, banners, or billboards. Utilizing both print marketing and digital marketing can prove to be a robust marketing strategy for your business. Here’s how to incorporate print ads and digital m...Continue Reading →
How to Have a Successful Print Marketing Campaign – What to Avoid
Despite the prevalent shift to digital marketing, print marketing remains to be useful and relevant. Print media will continue to dominate, such as advertising forms via newspapers, magazines, and billboards, among others. A lot of marketers think that marketing success can be attributed to the bulk of print materials created and distributed. However, the true measure of success can be seen as to how print materials can impact the audience and draw in new customers. When it comes to print m...Continue Reading →
Our 3 Tips in Designing an Excellent Leaflet for Marketing
Leaflets, although old-school, are still excellent tools for marketing, especially if done right and distributed to the right audience. They remain an essential part of the marketing mix, able to achieve the cut-through digital forms of marketing just can't seem to achieve. In addition, the use of leaflets teaches you the priceless skill of how to use limited space to its maximum potential. So how can you design effective leaflets for marketing? Here are three tips to help you out: 1. Your...Continue Reading →
5 Reasons Printing Companies Remain Vital to Businesses Today
For an industry that revolves around printing out on pieces of paper with ink on them, it's interesting to know they're worth nearly a trillion US dollars. In fact, the global printing industry is eight times the size of the video game industry and even more so than the auto industry. There are many reasons why this is so, and the main one is that they're vital to the success of countless businesses. If you're wondering what makes printing companies important to many organizations, here are...Continue Reading →
Our Guide to The Best Printing Materials For Your Business
Even in this modern digital revolution, print marketing continues to be a powerful strategy that can help businesses of all scale and type reach and engage with their target customers. Studies found that print media is in the midst of a massive resurgence and back in 2017, its response rate surged by 190% with 43% more customers responding directly. The reason why it remains effective promotional collateral is due to its tangibility. The physical form of a flyer, poster, or brochure lends a...Continue Reading →
From Idea To Printing – Organising The Creation Of Your Booklet
There is no end to the reasons why people and organisations might require cheap printing London wide services. However, one of the most common is to bring an idea for a booklet to fruition. However, when this is the case, printing is just one of the stages that you need to go through to make the perfect booklet. First, you need to start with the idea. If you want to create a booklet to showcase information, provide guidance, or to tell a story, the first thing you need to decide is whethe...Continue Reading →
How The Font You Choose For Your Marketing And Branding Can Make All The Difference
Customers can be very judgemental. But that’s a good thing. Customers’ opinions of what businesses do can help them to grow and become better. So when it comes to their opinion on your marketing material and branding, your print service London designs needs to be exactly right. Subconsciously questioning what a piece of marketing really means is something that we all do, and that questioning leads us to make instant decisions. What you want as a business owner is to ensure that those dec...Continue Reading →
How To Design The Perfect Business Card
Designing a business card is exciting. If you need to have one, then it means people need your contact information, and that can only be good for business. Before you go ahead with business cards printing UK based, you need to know what to include, and what not to include. So, let’s take a look… To start with, when thinking about printing business cards, you need to decide what contact information to include. This was fairly easy in the past, but there are many more ways to contact people...Continue Reading →
What Are The Best Ways To Attract New Customers?
Finding new customers, and keeping them, is an essential part of growing any business. Without new customers, the business will stall, and could even ultimately fail. Part of attracting customers comes with marketing, including large format digital printing, but there are other ways as well. We’ll take a look at them now. One of the best ways to find new customers is to be active on social media. The internet is often the first place people will go to when they are checking out a new compa...Continue Reading →
How Can Colour Make A Difference In Your Branding And Marketing?
Colours are important in your branding and marketing campaigns. Each colour – and each combination of colours – that you use gives an impression of your company, and it is essential that you make the right one. Business cards printing London based is just one aspect of marketing that needs the right colours. When you are organising your printing services London and branding in general, colour should always be at the forefront of your mind. That goes for business cards printing UK, leafle...Continue Reading →
Booklet Printing London – Booklet Marketing Ideas
There are many benefits associated with booklet printing London services. Booklets provide a higher quality look and feel, which attracts new buyers. They are also easy to distribute and have a longer shelf life than brochures. You’ve got more space to showcase your brand and benefits as well, making a booklet an economical choice. However, if you are to reap the benefits associated with booklet printing services, you need to have a great idea for its design. We have got some suggestion...Continue Reading →
Print In London – Tips For Professional Marketing Materials
Professional and effective marketing materials are worth their weight in gold. After all, you can have the best product on the market, but if no one knows about it, how are you going to make a profit? With that being said, read on to discover some top tips regarding print in London. Invest in good photography – First and foremost, it is advisable to invest in good photography. No matter how good printing services are, they can’t fix amateur snapshots. You need to ensure your equipme...Continue Reading →
Myths About Same Day Business Cards London
Do you currently give out business cards? This is something that every company should do, and if you don’t, you should definitely consider finding a company for same day business cards London based. You may believe that this is not necessary, however, that is just one of the many common myths about business cards, as you will discover below. You don’t need business cards today, as it is better to connect with potential customers online – This could not be further from the truth. Not...Continue Reading →
Why You Need A Professional Design And Printing Company London
It can be tempting to design your own marketing material for your business, such as business cards, leaflets, and posters. This is especially the case if you are a small business and your resources are already stretched. However, if you are to have a professional brand image, hiring an expert design and printing company London based is a must. Of course, designing and even printing business cards, posters, and such like yourself will be cheaper, but it could cost you more in the long run....Continue Reading →
Printers In London – Don’t Rush When Choosing A Printing Business
If you take a look on the Internet, you will see that you have a wide range of printers in London to choose from. And, no doubt, printing services are something you are going to require at some point for your business. From leaflets and invites to posters and business cards, there are many different reasons we need to find a quality printing company. It is vital to choose with care; otherwise you could end up with poor quality products that will have a detrimental impact on your brand image ...Continue Reading →
Cheap Poster Printing UK – Tips For Perfect Poster Design
Cheap poster printing UK wide is highly sought after. After all, there are many different reasons why a company or individual may require posters printed, from advertising an upcoming event, to marketing a sale in-store, to safety posters to place around the workplace. No matter your requirements, continue reading for some design tips. The number one rule when it comes to poster design before choosing a poster printing UK based company for printing purposes is making sure it is easy to vi...Continue Reading →
Practical Tips in Choosing Photocopying Services for Business Enterprises
Copies and prints for brochures, leaflets, flyers, newsletters, to name a few, are important components in marketing and information. It is therefore important for business enterprises to partner with photocopying services that provide reliable services and quality prints. Here are a few considerations when choosing the right copying services. How to Choose a Photocopier Service Reliability Photocopying or printing services must be reliable. This means that they deliver prints and copie...Continue Reading →
Poster Printing UK – Your Checklist
Producing a professional looking poster is not an easy task if you don’t have some basic design knowledge. In this blog post we’ll list some tips to make sure your next poster printing UK experience is painless and easy. When it comes to printing no one likes surprises after all! Here is a checklist for you to follow before sending a poster to your chosen printing services. Read up more on the subjects you’re not familiar with. 1. Make sure you’re working in CMYK and not RGB colo...Continue Reading →
When To Use Large Format Printing
The options available when you require printing services can be a bit dizzying, especially if you're not exactly up to date with the terminology. Large format printing will, usually, produce products of 24” or larger and is perfect if you need designs that will be eye-catching, even from a distance. You should consider large format prints when you're getting banners, posters, leaflets or large prints of artworks or motivational images printed for your business or home. These kind of pro...Continue Reading →
How Banner Printing Can Boost Business and Increase Sales in the London Area
Despite new advancements in technology, banner printing is still one of the most effective marketing tools for any small or medium-sized business in London. Whilst advertising on television or radio can still cost a lot for many companies in the capital, banners are cost-effective and cheap to produce. Printing services London will be able to use desktop design and editing programs to create a unique sign for your business. You will be able to customise the size of the banner, and suggest...Continue Reading →
The Paper Choices To Make When You Use Printing Services
There are lots of things to consider when you are thinking about using printing services for your business and one of those is paper choice. This depends on a number of things, for example, whether you are printing leaflets or business cards, but if you’re at all unsure, here are some things to consider. Size is a very important consideration, particularly when you’re thinking about leaflet printing UK. Do you want a single sheet, perhaps of A5 paper, or a folded booklet? Regardless o...Continue Reading →
Roller Banner Printing – A Great, Inexpensive Way To Market
The use of roller banners to advertise your business or product has become hugely popular. This inexpensive, light weight and portable advertising tool is an invaluable marketing resource used at both trade fairs and exhibitions. You simply need to decide on your design and then arrange for roller banner printing services! Getting the most success out of your banner lies largely on the design and information you put on the banner. A simple, yet striking design will make the best impact. D...Continue Reading →
How To Find Leaflet Printers London
Every organisation needs leaflet printing services to pass down informative and promotional material to people. Prospects planning to use leaflet printers London should be keen enough to hire quality printers only. The following are some useful tips that will guide you through the process. Use the internet: It is very easy and fast to use the internet to research different leaflet printing companies. Be sure to look at their websites, testimonials and the technology used. All these will help ...Continue Reading →
Don’t Be Forgotten: Take Advantage of Unique Business Card Printing in London
If you think business cards are an old-fashioned marketing tool, then there are a few things you need to understand about their usefulness. Every modern UK businessman should look into business card printing services in London or elsewhere to promote their own personal brand and leave people with something to remember them by. MAKING YOUR BUSINESS CARDS WORK FOR YOU Business cards are your way of helping people remember who you are and how to contact you. They are an essential tool to get ...Continue Reading →
Effectively and Affordably Market your Business by Printing Business Cards
Make an impression that counts and learn how to effectively spread the word about your business with the use of business cards. By printing business cards, not only can you market yourself better, but also inspire professionalism and trust within your clients and potential business partners. Inspire professionalism Business cards give off an air of competence and a very professional impression that helps companies or business owners position themselves as experts in their field. Not only t...Continue Reading →
