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How to Incorporate Print Ads With Your Digital Marketing Strategy

Many companies nowadays incorporate the use of traditional marketing and digital marketing. While many businesses have started to go digital, they can’t do away without print marketing. Print materials for advertising remain effective, relevant, and practical, whether marketers use flyers, brochures, banners, or billboards. Utilizing both print marketing and digital marketing can prove to be a robust marketing strategy for your business.  Here’s how to incorporate print ads and digital m...Continue Reading →

How to Have a Successful Print Marketing Campaign – What to Avoid

Despite the prevalent shift to digital marketing, print marketing remains to be useful and relevant. Print media will continue to dominate, such as advertising forms via newspapers, magazines, and billboards, among others. A lot of marketers think that marketing success can be attributed to the bulk of print materials created and distributed. However, the true measure of success can be seen as to how print materials can impact the audience and draw in new customers.  When it comes to print m...Continue Reading →

What is the difference between Litho and Digital Printing?

[vc_row][vc_column][vc_custom_heading text="Well, the simplest explanation is:" use_theme_fonts="yes"][vc_column_text]Litho printing uses wet ink and printing plates and digital printing uses toners on a press, similar to that of office printer but slightly more advanced. Most printing companies would use digital printing for shorter runs and litho for the printing of longer runs. Let’s look into this a little bit more… [/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row"...Continue Reading →

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