With the rise of technology and the business landscape becoming a digitalized world – from social media marketing to optimizing websites – the use of print banners remains a powerful tool that can effectively draw attention when showcasing your brand in various tradeshows and events.
Banners have the power to leave a lasting impression and build a wide range of connections when the design is done correctly. For that reason, it’s crucial to know which colours, styles, and finish to implement to produce an eye-catching banner that succinctly captures what your business can offer. With that in mind, if you’re wondering how to enhance your banners, we’ve got you covered with our tips below!
Tip #1: Choose the Right Colors
The colour scheme of your business is a vital building block to your brand’s design and can completely transform the overall impression of your corporate identity. Depending on your choices, it has the power to make or break your brand. According to recent surveys, an estimate of 84.7% of consumers is more likely to buy a specific product due to the attractiveness of its colour.
That means that the right choice of colours plays a vital role in the audience and sales impact. For instance, blue is a pigment often used by the bank industry as it exudes a sense of calm and trustworthiness, while certain brands prefer red for a bolder and adventurous tone. With that in mind, colours can communicate aspects of a personality, alter the mood, enhance a particular style, and bring cohesion to different features of your company.
Tip #2: Highlight Logo and Important Information
A well-designed logo is an efficient way to convey to potential customers regarding your brand’s core vision and serve as a significant mark in the business that determines people’s perception of your company’s level of professionalism, trustworthiness, and quality of service.
For that reason, it’s crucial to highlight them when designing your banners by putting them at a place where the eyes can immediately see it, such as at the top, for instance. You can include it in three ways: written name, also known as a wordmark, is a written representation of your brand; a monogram, which is an abbreviation of your brand, or a pictorial representation of your brand such as a symbol. Either way, be sure that it is readable and has a quality of at least 300 dpi.
Tip #3: Make Use of High-Quality Images
A picture can say a thousand words, and when it comes to banners, chances are it can do all the talking for you. On that note, choosing the appropriately sized, high-quality files for your design can enhance your content as the visual stimulation is powerful enough to stir interest and boost engagement for your booth.
Tip #4: Include Links of Your Social Media and Website
Links to your company’s social media accounts and website serve as a point of reference for professional information. It supports your tagline and should provide your prospective employers with a means to get to know your business. With that in mind, it’s good practice to keep your links short and easy to type into a web browser as it is a way for your brand to incorporate offline and online promotion.
Print Pal is a printing shop based in London, if you’re looking to create high-quality banners at an affordable price, get in touch with us today to see how we can help!
