For an industry that revolves around printing out on pieces of paper with ink on them, it’s interesting to know they’re worth nearly a trillion US dollars. In fact, the global printing industry is eight times the size of the video game industry and even more so than the auto industry.
There are many reasons why this is so, and the main one is that they’re vital to the success of countless businesses. If you’re wondering what makes printing companies important to many organizations, here are five reasons:
1. They improve sales
Billboard advertisements, business cards, brochures, posters, flyers, leaflets, and other alike—these are all examples of types of prints that businesses utilize for their marketing needs, and they are proven to be very effective at grabbing the audience’s attention. In fact, customers find that printed ads are less annoying than online ads. Because of that, the proper use of printed marketing material will boost any company’s conversion rates and, sales.
2. They build credibility
When companies use high-quality materials in their leaflets or business cards, they add to the credibility of their brand. Customers associate quality goods to reliable companies, and they’ll notice quality print coupled with great content. As a result, they will want to interact with the company responsible for the printed ad.
3. They set your brand
Through the use of billboard ads, posters, brochures, and others alike, messages can be delivered to a broad range of audiences. The more bold, striking, intriguing, fascinating, and attention-grabbing the advertisement is, the more potential customers the company is going to have. In other words, by putting effort into their printed ads, companies establish their brand and allow their business to be much more noticeable amid the pool of competitors.
4. They are more notable
As online ads are perceived by most to be annoying, printed materials are becoming more notable, generating much interest in target audiences. Customers respect a well-made printed ad, such as a brochure or a leaflet. By taking advantage of this fact, businesses grow in recognition and earn more sales.
5. They are engaging
Despite living in a digital era, old-school printed ads are still effective at engaging the customers. They’re excellent at maintaining the audience’s interest and curiosity for a more extended period. This is because internet users click away from a webpage only after a few seconds of visiting it because they lose interest. Meanwhile, readers are more likely to spend a few minutes reading an article from a brochure, becoming more and more fascinated by it.
These are the five reasons printing companies remain essential to businesses today. They’ll establish your brand, engage your customers, build your credibility, and earn you the respect you deserve.
If you haven’t implemented printed ads into your marketing strategy, you should do so right away!
Print Pal is a printing business based in London that provides same-day delivery, if you’re looking to create high-quality printed products at an affordable price, get in touch with us today to see how we can help!
