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How to Have a Successful Print Marketing Campaign – What to Avoid

Despite the prevalent shift to digital marketing, print marketing remains to be useful and relevant. Print media will continue to dominate, such as advertising forms via newspapers, magazines, and billboards, among others. A lot of marketers think that marketing success can be attributed to the bulk of print materials created and distributed. However, the true measure of success can be seen as to how print materials can impact the audience and draw in new customers. 

When it comes to print marketing, content is also the key. Unfortunately, many marketers employ some content mistakes that can harm their businesses. Before submitting your print materials for cheap printing in London, here are some common mistakes that you should be wary of and avoid by all means.

Mistake #1: Print marketing that has no clear goals

As with any marketing endeavours, having clear marketing goals is paramount. This too applies to print marketing. It’s one thing to use email marketing or social media marketing; it’s another to produce print materials for advertising. Having no clear goals can put your marketing efforts into a complete waste.

Your marketing team should start by sitting down and thinking why you are employing print materials, whether it’s a flyer, brochure, or billboards. Think of what the team is hoping to achieve by coming up with SMART (specific, measurable, achievable, realistic, and time-bound) goals. Doing so will set the team on the right track, which can translate into great content outputs that can reach the target market. 

Mistake #2: Content that isn’t based on buyer persona

A buyer persona is a representation of your ideal customer based on market research. It’s important to consider your customer’s demographics, behavioural patterns, motivations, and goals when doing marketing. Unfortunately, print materials produced that aren’t targeted to a specific market are set to failure.

That said, make sure to consider your target market first before coming up with content. Do a little research as to what they are interested in and how they respond to content materials as consumers. In the end, the goal is to create content materials that will be read by the audience and get them captivated.

Mistake #3: Print materials that are cluttered with content

Marketers should understand how clutter can keep the audience overwhelmed or distracted. A lot of content materials with heavy texts or too many details are submitted for cheap printing in London. Chances are, people will tend to ignore such materials. If not, they will have a hard time to digest the message that your print materials hope to convey. 

That said, make sure there aren’t too many images in your content. Remember, large blocks of texts are leading sources of clutter. Opt for one high-quality image that portrays what you’re talking about in the text, instead of several lower quality images plastered around.

Print marketing continues to play a vital role in most businesses. However, consumers have become more critical these days, and the rise of digital marketing can pose a major challenge. 

If you aren’t careful as a marketer, your print marketing efforts will just be wasted, particularly if you aren’t incorporating the right content. You don’t want to end up having your content materials submitted for cheap printing in London, only to find a lot of content mistakes. 

Be wary of the common content mistakes outlined above, and you are setting your business to a successful print marketing endeavour.

Print Pal is a commercial printing shop based in London that provides same-day delivery, if you’re looking to create high-quality print marketing materials at an affordable price, get in touch with us today to see how we can help!

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