Creating and printing leaflets come with its set of risks. It can cost a fortune, and if not done correctly, all the money spent is wasted for nothing. Fortunately, you can easily avoid this by putting in effort and time to create a leaflet that delivers a message that is engaging to your target audience. When done right, you’ll soon find that your investment, although substantial, is paid off exponentially.
Do you want to enjoy the benefits of a well-thought-out leaflet? Here are five tips to help you do so:
1. Focus on your headline
While 80 per cent of your readers will read your headline, only 20 per cent will go beyond and read the content. Because of this, you must craft headlines that are eye-catching and attention-grabbing. Don’t just settle for the first thing that pops up in your mind. You will need to revise and redesign the headline repeatedly to make sure that it will appeal to your audience and stir curiosity within them to read more. This is your chance to make a good first impression, so make the most of it.
2. Benefits are key
Don’t only focus on the features of your products or services. Instead, focus on the benefits that your customers will receive from using your products or services. Try to avoid detailing the bells and whistles of what you offer, but highlight how it’ll satisfy their wants and needs. Keep in mind that demographics play a huge role as well, so cater to audiences in specific areas exactly how your product will benefit them.
3. Create a need
Spice up the emotions of your customers by creating a sense of urgency with captions like “Limited time offer!” or “Holiday Special!” These texts are excellent at enticing your customers to immediately pick up the phone, send an email, and do whatever it takes to get started on the buying process. The sense of urgency boosts conversion rates, which results in increased sales.
4. Print double-sided
Double-sided printing will be worth your investment. Don’t be the person who wastes precious space on a leaflet by printing on one side and leaving the other blank. Utilize every bit of space you have on a pamphlet, and you’ll double your chances that your target audience will read it. It may cost you a bit more to print this way, but it is money well spent.
5. Say why you’re the best
Why should customers choose you over the hundreds of other companies that are in the same industry as you? Tell them exactly why by including testimonials and displaying accreditation, awards, honours, and anything else you may have to show credibility. Remember, your audience wants to know what awaits them if they choose you, so make sure that you include information about the products and services you offer and tell them why it is the best of the bunch.
Dedicate time and effort into designing your leaflets, and follow these tips. Not only will you reach your intended audience, but they’ll read your brochure and act on it right away.
Print Pal is a commercial printing shop based in London that provides same-day delivery, if you’re looking to create high-quality designed leaflets at an affordable price, get in touch with us today to see how we can help!
