Establishing a robust and recognisable brand identity is essential for businesses looking to create lasting connections with their target audience. Your brand identity encompasses not only your logo and company colours but also the consistent application of these elements across all marketing materials. Crucial to the success of your branding efforts is the quality and range of print products you utilise. PrintPal London offers reliable and high-quality printing solutions designed to fulfil a di...Continue Reading →
[vc_row][vc_column][vc_column_text]In an increasingly paperless world where video and new media reign supreme, brands from start-ups and fortune companies often wonder if there is still a place for print media in a digitally-oriented landscape. However, print marketing proves to be a powerful tool that’s worth using among your wide marketing arsenal, especially when it comes to combating digital fatigue. It’s one of the most trusted forms of advertising to-date since tangible collateral...Continue Reading →
Doing something new for the first time often comes with excitement, but it also comes with confusion. When it comes to determining the right size for your custom sticker or label, don't worry if you get confused. It isn’t uncommon for trial and error to be a big part of making sure you get the desired outcome. Many times, however, visualizing a final outcome if easier said than done. Visualization becomes difficult because there was no tape measure or ruler involved when you imagined the ...Continue Reading →
No matter how digitally-advanced the world may be and how ever-dependent people have become on their devices, there’s no denying the fact that print marketing is still applicable today. From sprawling billboard advertisements that can easily catch the attention of any passersby to brochures and magazines that display more information, print marketing is more present in today’s world than ever. As opposed to various forms of digital content and marketing, print materials have been shown ...Continue Reading →
With Christmas just around the corner, you may be pressed for time in creating your Christmas prints. However, if you haven’t started yet, there’s no need to panic because planning your print for Christmas can be done quickly with the right knowledge. With Christmas consistently establishing itself as the busiest time in the print industry, it is vital to start planning right away as the time is short Why you should fix up your business’s print idea for Christmas Aside from being abl...Continue Reading →
Paper has a vast array of weights, sizes, and textures. Different types of paper can be utilized for various purposes, such as for corporate events, marketing pursuits, or creative print projects. With this variety, it can be quite tricky to choose the right paper type for your specific purpose. In fact, you’ll have to select the right paperweight for your product when in the process of designing your print materials. That said, the quality of your chosen paper will become a reflection of...Continue Reading →
With today's digital age, marketers strive to think of new digital marketing strategies to attract more people into purchasing their products. With the help of digital ads, marketers can be creative with it because of its versatile nature. They're cheap to make and can reach customers around the world. Printing ads, on the other hand, are limited in terms of versatility—no video content, sound, and more. They also require more money, as thousands have to be printed and distributed. Becaus...Continue Reading →
For small businesses, print marketing allows its brand to reach a broader audience. It will allow their current customers to be aware of what they’re up to, while still attracting new customers to join. Imagine reading about a flagship headset online. You won't ever know what it will feel or sound like until you use it physically. The same can be applied with printed ads. The tangibility of the printed advertisement has a more profound effect on the readers. It moves them more to take act...Continue Reading →
By tying your physical ads with digital ones, you can create marketing campaigns that are effective at converting leads into paying customers. With many innovations happening around, you might be overwhelmed with what you can do to combine the digital element and the physical element of marketing. That said, we've listed four ways you can take your print ads into the digital world. 1. Call-To-Actions If you're just passively marketing your products to your customers, you'll merely be ...Continue Reading →
When it comes to printing labels, test print is vital. The idea of test print is to print a few samples before printing labels in bulk. Doing so can help you save from costly mistakes by making the necessary corrections if the labels don't get printed as they should. However, test print isn't just about mere printing. Part of the process is examining a few factors on your label designs. For test printing, here's what to examine before you take the plunge in printing your label designs in bu...Continue Reading →
If you are looking for a London print service, you will no doubt want to make sure that you choose a top quality printing company. However, with so many different options to choose from, this can often be a lot easier said than done. With that being said, read on to discover how you can compare print services effectively. The challenging thing about comparing printing services is that it is hard to assess quality before you receive your printed products. Simply ordering one leaflet or bus...Continue Reading →