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Banner Design 101 – What You Should Consider in Your Brand Design

Powerful branding and successful business are intertwined. Branding is the core of a business, which entails embodying the values, vision, image, and identity of a company. Creating brand awareness is the first step to promote the company’s products or services. It has to resonate with people, so they end up buying the company’s products or availing its services. Doing so can translate into overall business success. 

There are plenty of ways to implement branding for your business. One way to do so is through the use of banners. Banners are meant to convey the company’s message and promote branding. 

Here’s a banner design checklist that every marketer should be aware of:

Checklist 1: Message

Branding is essentially conveying the message of your company. When it comes to print advertising, the message serves as the centrepiece. It matters what you say and how you say it in your banner. When establishing a brand identity, you’ll have to dig deeper. Make sure to create a genuine message reflective of your business. Do not emulate other brands or repeat the same content over and over again. While building your brand consistency, the goal is not to bore your audience. Keep them interested and captivated via the message incorporated in your banner.

Checklist 2: Call-to-Actions

The use of call-to-actions (CTAs) is paramount in your banner design. It’s one thing to detail your company’s name and logo on a piece of vinyl. It’s another to have a strong CTA, enticing customers to trust your brand and avail of your service. Include your email, web address, phone number, and even a strong invitation to visit your store. Doing so can draw potential customers in.

Checklist 3: Design Elements

The print banners should incorporate the right design elements, such as style, colours, and pictures, among others. When it comes to colours, make sure they are properly blended. This is where the concept of colour psychology comes in, wherein the use of the right colour combination is imperative. For photos, use custom-drawn cartoons or photography depending on the type of business you’re running. When it comes to design, the minimalist approach is said to be the most appropriate style these days. This helps the audience focus on the central message without getting overwhelmed with too much clutter.

Checklist 4: Banner Display

After having incorporated the right message and all the appropriate elements, the next thing to consider is the banner display. Yes, the location matters in order to target the right audience. The goal is to ensure that the audience can see the banner and get across the message. Outdoor locations require larger banners with more durable materials. On the other hand, indoor banners should be displayed in the room, area, or space where the target market can be found.

Ultimately, branding plays a pivotal role in an effective print marketing strategy. The checklist outlined is meant to keep you guided when creating a banner for branding. Incorporate all the tips mentioned above to reinforce your branding and ensure your business success.

Print Pal is a commercial printing shop based in London that provides same-day delivery, if you’re looking to create high-quality banners at an affordable price, get in touch with us today to see how we can help!

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