For many businesses, it might seem like print marketing has become much more difficult to handle in recent years. This can also easily prove to be a nightmarish route to take for those who aren’t well-acquainted with its nuance. Given the fact that any mistake can’t be remedied with a simple “undo,” it is easy to see why many people avoid print marketing entirely. From posters to flyers, dealing with anything related to print marketing may seem arduous at first.... Continue Reading →
Brands need to be consistent across print and online marketing to enable people to recall brands immediately and associate it with what the company is all about. Brands should be reliable and consistent, as well. If brands are not consistent and do not elicit recall, it is probably inefficient. The business world never stands still. Every businessman needs to be continually thinking of how to promote their brand and stay ahead of competitors. With that in mind, here are the... Continue Reading →
Creating an enticing and high-quality brochure involves a lot of decision-making. Fortunately, a printing company is there to help through the process. However, it is still essential to visualise the overall impact of a brochure. Here are five critical factors that one must consider before designing and printing brochures. 1. Define the brochure's purpose Before anything else, the most important thing to clarify when creating any printed material for businesses is its purpose. Everything that goes into the brochure must... Continue Reading →
White space is a powerful design tool for creating a brochure. By obtaining the optimum level of white space, the design achieves the balance required to make a brochure visually pleasing to its readers. This is achieved when a designer has an eye for balance, along with experience and practice. White space must not be considered as wasted space. Other clients who don’t understand the concept insist on printing as many texts and images in a brochure as possible. However,... Continue Reading →
As the holiday season has just ended, you may be thinking about all the fun that you had this past month or two away from your business and responsibilities. Nevertheless, if you’re smart enough to think far ahead, you’ll realize that now is also the perfect time to prepare for the next holiday. If you’re a restaurant owner, then you’ll probably notice that there’s an abundance of different ways to prepare your establishment for the holidays. From brand new recipes... Continue Reading →
Designing and printing your custom stickers or labels can be a bit tricky. If there’s one predicament that you’ll be confronted with, that is not knowing the size of your stickers or labels to print. Who knows exactly how large a 10 x 17 cm document looks in real life? It can be rather challenging to visualize numerical measurements. It’s best if you can translate your stickers or labels into height and width dimensions for printing. Struggling with the concept?... Continue Reading →
The advent of technology has greatly impacted the way we live our lives. Whether on a personal and business level, these technologies have provided us with digital conveniences. They have significantly transformed how we get and consume information, how we select from a wide variety of options and settle for a particular lifestyle, and how we communicate, interact, and socialize with the rest of the world. Despite these technological advances and digital influence, there’s something missing in the average business... Continue Reading →
According to the Statistic Brain Research Institute, 72 per cent of people judge a company based on the business card’s quality. The same report revealed that 39 per cent of people also said that they would not do business with a person who gives out a “cheap-looking” business card. The statistics alone can attest as to how vital business cards are in impacting the impression of potential customers. For this reason, you’ll have to do what it takes to ensure... Continue Reading →
Hanging posters on any wall can be quite tricky. As much as you want to hang your poster safely, chances are that you may damage your wall, or worse, the poster itself. Whether you intend to nail, staple, tack, wheat-paste, or duct tape your poster to a wall, these common methods will leave marks on your mounting surface and ruin your poster. If you want to stay away from such instances, we have a few practical tips on how to... Continue Reading →
With everything going digital, one might forget that it is still important to have items, such as business cards and printed pamphlets to help you raise awareness of your brand. These stationeries should have your business imprinted onto them to advertise your business, as well as your products and services to the masses. Business Stationery If you aren't too sure what business stationeries are, they're simply anything that a company uses to communicate with clients, customers, associates, and so on.... Continue Reading →
While some may see stickers as a thing that only kids and teens put on their favourite gadgets, they're a great way to advertise. Many companies are already utilizing stickers, including them in products that people purchase. For example, Apple includes apple stickers in their products, and so does Razer. Just imagine these young people attaching your stickers on their phone cases and laptops. You're getting free advertisement when they whip out their gadgets to use, especially in public places.... Continue Reading →
The only mark you want to leave when using stickers is an impression in someone's mind, not that sticky residue. With good stickers, good impressions are made. With bad stickers, well, let's say the sticky residue is the least bad thing that can happen. With that said, however, stickers are excellent for a variety of uses. For example, they might be used by businesses to spread awareness about their brand. If you're planning to create stickers, the last thing you... Continue Reading →
When it comes to printing, there is a wide range of printing methods available in the market. All of them can be categorised into basic and specialised printing methods. As there are tones of printing types, you have to consider what specific printing project you'd like to pursue. There are factors to account for, such as the time, cost-efficiency, and quality of printing. If you’re looking to print design for business or personal use, it’s vital to understand the difference... Continue Reading →
Slowly but surely, print marketing is making way for digital forms. Quite a number of people expect it to fade away entirely with time. After all, digital forms of marketing appear to be taking the whole world by storm. Not only is it affordable, but also available and accessible to a global audience. Despite common assumptions, print marketing continues to thrive in the world of business and marketing. Printing marketing may have left the spotlight and given way to digital... Continue Reading →
There's no denying that flyers are a great way to attract people to your event. They are deemed to be one of the most traditional, creative, and exciting ways to communicate with people. When it comes to distributing these flyers, however, you’re limiting yourself if you’re walking the streets and handing out flyers to passersby. There are other more effective means to distribute your event flyers. The purpose is to ensure they reach the hands of the right people, and... Continue Reading →
In this time and age, almost everything has gone digital. This means that we communicate, interact, conduct business, and pursue meetings over digital platforms. Almost all companies take space in the digital realm and implement their marketing or advertising strategies online to drive greater profits. Traditional business tools such as paper, fax machines, and even physical offices are starting to dwindle. However, there’s one physical business tool that remains relevant to this day: business cards. Business cards continue to thrive... Continue Reading →
Wedding preparations can be overwhelming, stressful, and expensive. Brides are often faced with making the major decisions and getting themselves familiar with wedding things they may have never heard of before. Wedding invitations are no exception. When designing your wedding invitations, it is crucial to remember that the printing style and the type of ink can be an effective element of the artistry of your wedding invite. Here are some wedding stationery printing techniques you can look into when browsing... Continue Reading →