London’s Trusted Print Partner for Businesses and Creatives
sales@printpallondon.co.uk
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14 Hendon Lane, London, N3 1TR
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020 8343 0099
Stickers have long been a part of print marketing, but they're often overlooked. Businesses seem to have a preference for flyers, brochures, and posters without realizing that the sticky marketing tool can indeed help make a brand stick. Not only that, but they're also an easy, cost-effective way to put your business' name out there. Depending on your bottom line, you can utilize the power of sticker marketing to increase your brand awareness. Here are some of the ways you... Continue Reading →
With the opportunity to start a company becoming much more accessible, it has become clearer that running a business and standing out is no easy task. On top of industry-specific challenges, increasingly-tough business environments, and greater market demands, businesses now face the ever-growing hurdle of standing out from the rest of their competition. Aside from having to handle your business’s accounts, finances, and HR-related tasks, the pressure of having to come up with exceptional marketing strategies to capture a larger... Continue Reading →
Over the years, the business landscape competition has become cut-throat, and you could use any advantage possible to beat them all out. Well, we have a secret for you to boost your sales: stickers! That's right. With stickers, you can penetrate the market with the messages you want to convey effectively. Stickers can help everyone knows what you're up to, and everyone becomes interested in what you're doing. With it, you can tell everyone about your upcoming sale, ongoing promotions,... Continue Reading →
For regular consumers, custom stickers are great and fabulous items because they can stick them to their personal belongings or household items. For businesses, on the other hand, stickers act as effective marketing tools. When designed and printed properly, they help to increase brand awareness, which translates into sales and other opportunities. Although the purpose of stickers may differ for personal and business use, the difference between printing a superior sticker and a regular one is actually very slim. Nevertheless,... Continue Reading →
No matter how digitally-advanced the world may be and how ever-dependent people have become on their devices, there’s no denying the fact that print marketing is still applicable today. From sprawling billboard advertisements that can easily catch the attention of any passersby to brochures and magazines that display more information, print marketing is more present in today’s world than ever. As opposed to various forms of digital content and marketing, print materials have been shown to cater to the average... Continue Reading →
For many businesses, it might seem like print marketing has become much more difficult to handle in recent years. This can also easily prove to be a nightmarish route to take for those who aren’t well-acquainted with its nuance. Given the fact that any mistake can’t be remedied with a simple “undo,” it is easy to see why many people avoid print marketing entirely. From posters to flyers, dealing with anything related to print marketing may seem arduous at first.... Continue Reading →
Brands need to be consistent across print and online marketing to enable people to recall brands immediately and associate it with what the company is all about. Brands should be reliable and consistent, as well. If brands are not consistent and do not elicit recall, it is probably inefficient. The business world never stands still. Every businessman needs to be continually thinking of how to promote their brand and stay ahead of competitors. With that in mind, here are the... Continue Reading →
Creating an enticing and high-quality brochure involves a lot of decision-making. Fortunately, a printing company is there to help through the process. However, it is still essential to visualise the overall impact of a brochure. Here are five critical factors that one must consider before designing and printing brochures. 1. Define the brochure's purpose Before anything else, the most important thing to clarify when creating any printed material for businesses is its purpose. Everything that goes into the brochure must... Continue Reading →
White space is a powerful design tool for creating a brochure. By obtaining the optimum level of white space, the design achieves the balance required to make a brochure visually pleasing to its readers. This is achieved when a designer has an eye for balance, along with experience and practice. White space must not be considered as wasted space. Other clients who don’t understand the concept insist on printing as many texts and images in a brochure as possible. However,... Continue Reading →
As the holiday season has just ended, you may be thinking about all the fun that you had this past month or two away from your business and responsibilities. Nevertheless, if you’re smart enough to think far ahead, you’ll realize that now is also the perfect time to prepare for the next holiday. If you’re a restaurant owner, then you’ll probably notice that there’s an abundance of different ways to prepare your establishment for the holidays. From brand new recipes... Continue Reading →
Designing and printing your custom stickers or labels can be a bit tricky. If there’s one predicament that you’ll be confronted with, that is not knowing the size of your stickers or labels to print. Who knows exactly how large a 10 x 17 cm document looks in real life? It can be rather challenging to visualize numerical measurements. It’s best if you can translate your stickers or labels into height and width dimensions for printing. Struggling with the concept?... Continue Reading →
The advent of technology has greatly impacted the way we live our lives. Whether on a personal and business level, these technologies have provided us with digital conveniences. They have significantly transformed how we get and consume information, how we select from a wide variety of options and settle for a particular lifestyle, and how we communicate, interact, and socialize with the rest of the world. Despite these technological advances and digital influence, there’s something missing in the average business... Continue Reading →
According to the Statistic Brain Research Institute, 72 per cent of people judge a company based on the business card’s quality. The same report revealed that 39 per cent of people also said that they would not do business with a person who gives out a “cheap-looking” business card. The statistics alone can attest as to how vital business cards are in impacting the impression of potential customers. For this reason, you’ll have to do what it takes to ensure... Continue Reading →
Hanging posters on any wall can be quite tricky. As much as you want to hang your poster safely, chances are that you may damage your wall, or worse, the poster itself. Whether you intend to nail, staple, tack, wheat-paste, or duct tape your poster to a wall, these common methods will leave marks on your mounting surface and ruin your poster. If you want to stay away from such instances, we have a few practical tips on how to... Continue Reading →
With everything going digital, one might forget that it is still important to have items, such as business cards and printed pamphlets to help you raise awareness of your brand. These stationeries should have your business imprinted onto them to advertise your business, as well as your products and services to the masses. Business Stationery If you aren't too sure what business stationeries are, they're simply anything that a company uses to communicate with clients, customers, associates, and so on.... Continue Reading →
While some may see stickers as a thing that only kids and teens put on their favourite gadgets, they're a great way to advertise. Many companies are already utilizing stickers, including them in products that people purchase. For example, Apple includes apple stickers in their products, and so does Razer. Just imagine these young people attaching your stickers on their phone cases and laptops. You're getting free advertisement when they whip out their gadgets to use, especially in public places.... Continue Reading →
The only mark you want to leave when using stickers is an impression in someone's mind, not that sticky residue. With good stickers, good impressions are made. With bad stickers, well, let's say the sticky residue is the least bad thing that can happen. With that said, however, stickers are excellent for a variety of uses. For example, they might be used by businesses to spread awareness about their brand. If you're planning to create stickers, the last thing you... Continue Reading →
When it comes to printing, there is a wide range of printing methods available in the market. All of them can be categorised into basic and specialised printing methods. As there are tones of printing types, you have to consider what specific printing project you'd like to pursue. There are factors to account for, such as the time, cost-efficiency, and quality of printing. If you’re looking to print design for business or personal use, it’s vital to understand the difference... Continue Reading →