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5 Factors to Consider Before Printing a Brochure – What to Know

Creating an enticing and high-quality brochure involves a lot of decision-making. Fortunately, a printing company is there to help through the process. However, it is still essential to visualise the overall impact of a brochure. 

Here are five critical factors that one must consider before designing and printing brochures.

1. Define the brochure’s purpose

Before anything else, the most important thing to clarify when creating any printed material for businesses is its purpose. Everything that goes into the brochure must contribute to its great goal. When all the content is brought together, the complete brochure must meet its primary purpose. Printed materials, such as a brochure, are also often used for more than one purpose. Brochures might hit several goals at once, but it is vital that these purposes are aligned and clearly communicated. 

2. Narrow down the target audience for the brochure

The second most crucial factor to consider is the audience of the brochure. The target audience significantly affects the content of the brochure. For great brochure content, there must be a clear understanding of the target audience and how they receive the information. Narrowing down the target audience of the brochure also affects its design and style. That said, an effective brochure must achieve its specific purpose and appeal to the right audience.

3. Plan the brochure’s ideal size

As soon as the brochure’s purpose and target audience are narrowed down, it’s time to get started on the technicalities. It is essential to iron out all the details before starting. The best starting point is deciding on the size of the brochure. Frequently, the dimensions of the brochure rely heavily on how much text needs to be included. Edit out any unnecessary content. Less is more, especially with printed materials. Readers are not enticed by big blocks of large text. Instead, they prefer to read the essentials right away. 

4. Layout the brochure’s content for maximum effect

The next point to consider is how the brochure’s content must be organised. It’s important to understand that even if the content is on-point and informative, the positioning must be aligned to the overall goal. 

For example, if the goal is to hire new employees, the job descriptions and benefits must be highlighted. For maximum effect, have a variety of text sizes and shapes. Use design elements to make the brochure easy to navigate, especially for readers who haven’t heard of the company or brand before. In creating a layout, it is also essential to keep in mind that the brochure must be able to guide the reader through, such as using borders or bulleted lists. 

5. Clarify the brochure’s overall message

Keep the brochure’s goals in mind as you go through the process. A beautiful brochure with no apparent purpose does not help achieve the company’s goal. Make the message easier to understand with concise and enticing headings printed in a large font. Positioning the right messages through layout helps the target audience get the information they need faster. The main message must also be understood at a glance. 


Brochures remain a powerful tool for businesses, which is why it is essential to make them properly to achieve their intended purpose. Nonetheless, companies don’t need to go through all the effort alone. That’s why printing companies are here to help businesses throughout the whole process.

If you’re looking for brochure printing services in London, get in touch with us today! We’re happy to help.