For regular consumers, custom stickers are great and fabulous items because they can stick them to their personal belongings or household items. For businesses, on the other hand, stickers act as effective marketing tools. When designed and printed properly, they help to increase brand awareness, which translates into sales and other opportunities.
Although the purpose of stickers may differ for personal and business use, the difference between printing a superior sticker and a regular one is actually very slim. Nevertheless, you need to know the best materials and printing methods for your custom stickers.
That said, here are five features you should factor in when deciding on high-quality custom stickers.
1. High-resolution printing
It’s best to look for a sticker printing company that can produce your customer stickers with high resolution. As much as possible, opt for a company that can print at 1440 dpi so that the printing option can easily match every colour, even the most intricate designs. Know that some printing companies even allow you to send low-resolution artwork because they can redraw it from scratch and print it with high-quality results.
2. Extra thick vinyl
If you’re wondering what the best quality vinyl material is for custom stickers, printing brands and experts commonly agree on the use of extra thick six mil vinyl. This material provides an appealing look and feel, as well as works great with a sturdy paper backing and protective laminate. That said, go for a company that gives you the option to use extra thick vinyl for your custom stickers.
3. Sturdy paper backing
Stickers that have sturdy paper backing help to boost their overall strength significantly. As a result, they can maintain their quality even when stored in a backpack or pocket. They can also be easily peeled, whether your sticker is die-cut or kiss-cut. Make sure to check with your printing company if they do have a sturdy paper backing option for your stickers.
4. Strong adhesive
Truth be told, a sticker is only as effective as its adhesive. For this reason, you should look for a company that offers the best quality adhesive. Having stickers with a solid adhesive that still keeps the surface intact if it needs to be removed will be an advantage for you. Whether they are die-cut stickers, transfer stickers, bumper stickers, or wall graphics, check with a company if they do use a permanent or a special removable adhesive.
5. Weatherproof qualities
It’s best to produce custom stickers that can withstand harsh elements, such as exposure to wind, rain, and sunlight. Look for stickers coated with a high-quality protective UV laminate because they are durable and resistant to fading, scratching, tearing, and water over time. They can even last for three to five years, even in the toughest conditions.
Businesses should always strive to sell products that they can be proud of. When you consider the features mentioned above, you will be able to have the best possible custom stickers for your business. If you are looking for a reputable printing service in London that provides all these features for your custom stickers, get in touch with us today and see how we can help fulfil your needs.
