According to the Statistic Brain Research Institute, 72 per cent of people judge a company based on the business card’s quality. The same report revealed that 39 per cent of people also said that they would not do business with a person who gives out a “cheap-looking” business card.
The statistics alone can attest as to how vital business cards are in impacting the impression of potential customers. For this reason, you’ll have to do what it takes to ensure that your business card serves as a powerful marketing tool that will leave a good impression and resonate with your target audience. Many professionals, however, make the mistake of coming up with dull and boring business cards that eventually end up in the trash bin.
That said, below are three common mistakes that you should avoid at all costs when creating with a business card.
1. Choosing a common size or shape
It seems though that almost everyone has a standard-sized, rectangle business card. When choosing the size and shape of your business card, why not go for an uncommon style, such as a circle, oval, or die-cut card? These types can stand out once you hand them over to your prospective clients or potential customers.
That said, veer away from the usual and think of a cutting-edge size or shape that aligns with your brand. At the same time, make sure not to compromise readability and your brand identity when coming up with uniquely shaped business cards.
2. Incorporating too many elements on your design
The minimalist approach has been all the rage these days. Most people claim that less is always more. Know that this applies to the design and creation of a business card as well. This idea is all the more crucial since a business card is a relatively small marketing tool that can only have so much space for all your business information.
For this reason, make sure to be gentle with the design of your business card. Avoid clashing colours and multiple elements, and only include essential text and visuals that will speak directly with the audience regarding your brand. Stick to basic branding elements, such as your logo, company name, or tagline, and only add the number, email, and social media account you use most often.
3. Utilizing typical materials and printing features
In your professional life, chances are that you already have a collection of business cards received from various stakeholders. Go through all of them, and you’ll realize that most of them seem to have utilized the same materials and printing features. Only a few of them would effectively stand out and make a difference in getting your attention.
From this, learn and consider deviating from the norm. For instance, why not go for a plastic business card? As compared to paper or cardstock, plastic can appear see-through or frosted, which makes the material instantly stand out. It also offers a sleek, modern alternative to regular business card examples.
There’s no denying that business cards are potent marketing tools that bespeak of your brand and catch the audience’s attention. That said, be wary of the three common mistakes made when creating a business card because your goal should be to come up with a unique business card that will catch the attention of your target audience.
If you are looking for a business card printing service in London, get in touch with us today! We’re happy to help.
