For many businesses, it might seem like print marketing has become much more difficult to handle in recent years. This can also easily prove to be a nightmarish route to take for those who aren’t well-acquainted with its nuance.
Given the fact that any mistake can’t be remedied with a simple “undo,” it is easy to see why many people avoid print marketing entirely. From posters to flyers, dealing with anything related to print marketing may seem arduous at first. The truth, however, is that getting any form of print marketing right calls for proper planning and attention to detail, especially when it comes to getting your leaflets ready for results.
The excitement of using print leaflets
Venturing into the world of marketing with leaflets is a decision that tends to frighten most marketers and business owners at first. Yet, it eventually becomes much easier to handle with a bit of practice and several trial runs.
Although it may seem a bit intimidating to deal with a medium that doesn’t have much room for error, mastering the art of leaflets can easily make for an exciting experience that leads to greater results. Given the fact that print marketing is even more effective now than ever, you should set your fears aside and start working with leaflets to put your business on the map with ease.
Tips to consider
As exciting as it may be to capitalize on the opportunity at hand and start using leaflets, however, it is vital to understand several tips to achieve the right results at all times. If you’ve been meaning to use leaflets for your next marketing campaign, here are three tips to help you maximize its overall effectiveness:
1. Know your objectives and audience
It should go without saying that a leaflet—or any type of marketing material––can only be as effective and captivating as it should be if you’re creating it properly. Before you put your final leaflet design together, make sure that you understand your objectives and know your target audience as best as possible to ensure that the final product works the way it’s supposed to.
2. Take some time to understand the materials that you’re working with
Another underrated, yet immensely effective tip that you can use to improve the overall quality of their final product is to know the materials you’re working with closely. Aside from the typefaces you use or the colour palette that you follow, the type of material that you work with will make a significant impact on the overall finish of your flyer and its impact on the reader who holds it. For example, if you’re running a restaurant with a limited-time offer that needs to see results right away, it can help to have an A5 or A6-sized leaflet for a quick impact on customers in the first 20 to 30 seconds of reading.
3. Get your crops, bleed, and resolution right
Once you’ve gotten the necessary elements of your pre-printing process for your flyers right, make sure that the crops, bleed, and resolution are all on point as well. By taking care of these factors, you’ll be able to lock in the right settings during the print process and come up with high-quality leaflets that will benefit your business.
Final words
Going with the use of a traditional print leaflet is a move that can help your business or campaign appeal to the public with ease and speed up the entire process of getting results. By following the tips mentioned in this article, you can ensure that every single leaflet that you print will be as up-to-spec as it should be!
If you’re looking for a printing service in London to help you print out your leaflets, get in touch with us today! We’re happy to help.
