Postcards are a classic way to reach out to your loved ones. Though it might seem old-fashioned, it is a surprising and unique gesture in the age of digital communication. There is allure in receiving something in the mail that a text message or Facebook post can’t give you, which presents an opportunity in advertising. Print marketers have turned to postcards to advertise in unique ways. When done right, this can yield great results. Done wrong, and you may end... Continue Reading →
Investing in the right advertising/marketing materials is important. Despite the rise of digital technology, physical marketing materials still play a crucial role in your success. One of the most effective marketing materials to consider is cut vinyl stickers. There are many vinyl decals and lettering that you can choose from today. But, where can you use cut vinyl stickers for your brand? One of the best things about vinyl cut stickers is that they are very versatile. You can use... Continue Reading →
Ever since modern technology provided various digital solutions to make people’s lives more convenient and more accessible, plenty of users started to depend on it for almost everything they do. The internet is readily available for individuals and business owners to take advantage of as they please, with marketing strategies like social media and online ads being present to change the game. As it continues to innovate rapidly without any sign of stopping, traditional methods like postcard marketing may seem... Continue Reading →
Today, people turn to social media for everything. From save the date announcements to photo albums of the day, you can document and follow an entire event online. Many people who throw parties use text blasts, e-vites, and private groups to coordinate with their guests. Though this seems more accessible, it lacks the personal touch that physical invitations have. If you have a wedding, baby shower, or party coming up, you would want to have physical invitations. Here are only... Continue Reading →
When starting out in the industry, printing your own product labels makes sense for your budget. You can achieve this using basic home printers and sheet labels. But as your business grows, you have to keep up with your customers’ demand and expand your reach. Therefore, you need more high-quality labels. The best choice would be to use roll labels, which are cost-effective tools to create custom labels in bulk. They even come in die-cut shapes and sizes for your... Continue Reading →
You don’t go around walking without a business card; it’s one of the things to carry with you wherever you go. Business cards are so powerful that they can bring you many opportunities. That is why you need an effective business card. You might view making business cards effective as challenging because it’s only a small piece of paper. With the right tips, you can have an impactful business card. Here are some of them: Make Sure All Essential Details... Continue Reading →
In a saturated marketplace where brand design heavily influences the buying experience, package designs, labels, and other print collateral can do wonders for adding value to your bottom line. Stickers, in particular, have always been associated with product labels and name badges, though businesses don’t realise the sticking power they can do to your marketing strategy. Stickers only need minimal investment, but they can engage your customers in ways that are casual, interactive, and lasting. If you’re wondering what print... Continue Reading →
Prints are everywhere, be it in bars, homes or clubs, at events, on walls or shops. The London printing industry has been around for centuries. Despite digital marketing affecting this traditional channel's popularity, prints are still evolving and resulting in a huge ROI in advertising markets. Some say that print is dead today. This is another myth and there are plenty more. We have separated the fact from the fiction about leaflet printing and debunked a few of those myths.... Continue Reading →
[vc_row][vc_column][vc_column_text]As a business owner, you are always looking for creative ways to market your products or services. Sure, the past years have been all about digital marketing, and the benefits of social media and content writing are undeniable. But that’s not to say you can abandon traditional marketing strategies. For instance, postcards sent through direct mail have a certain charm that you wouldn’t be able to get digitally, and they’re an excellent way to advertise. But what is postcard marketing?... Continue Reading →
[vc_row][vc_column][vc_column_text]One of the best ways for a product to catch the eye of a possible customer is through a well-designed label. Most notably, when you have a label for your product that's created strategically, it can also establish a strong brand statement. This plays a key role in the company or organisation’s efforts to establish a trustworthy brand identity. What makes the product label so important? No matter how useful your product is, that quality alone will not lead to... Continue Reading →
[vc_row][vc_column][vc_column_text]If your company is working with many printed files and documents, you want to ensure the finest quality possible. Having a regular office printer can miss the mark, which your brand can’t afford. Impressions are everything, and you want the material, whether it’s a small business card or a large-scale promotional poster, to wow clients. A professional printing company can really make your marketing materials stand out and shine. If you’re not convinced, here’s how using professional printing services can... Continue Reading →
[vc_row][vc_column][vc_column_text]Labels are often designed and developed to promote a business and market its products or services for brand awareness and recognition. Whether roll, single, or sheet labels, they are an excellent way to convey your brand message to the public. However, to make them effective, you have to be highly critical of their design and printing. As much as possible, you must come up with a custom design that clearly reflects your brand and effectively resonates with your target market.... Continue Reading →
Technology transformed the way businesses communicate. Many companies utilise email and other digital platforms for seamless collaboration and communication. But despite all the technological advancements, business cards remain relevant. Your business card can make or break your business. In fact, the Statistic Brain Research Institute’s data finds that 72 per cent of people form an opinion about a company based on the quality of its business card. Meanwhile, 39 per cent of the respondents answered that they would choose not... Continue Reading →
[vc_row][vc_column][vc_column_text]Your office printer can easily print high-end papers if the lot is small. However, in the case of a large bunch of papers, it’s hard for normal printers to preserve the quality. With the technological advancements in printers, it’s easier to handle huge lots of papers without compromising quality. But, purchasing these printers might burn a hole in your pocket. Moreover, it requires professional knowledge and expertise to handle these things correctly. This is why; most of the businesses acquire... Continue Reading →
[vc_row][vc_column][vc_column_text]In an increasingly paperless world where video and new media reign supreme, brands from start-ups and fortune companies often wonder if there is still a place for print media in a digitally-oriented landscape. However, print marketing proves to be a powerful tool that’s worth using among your wide marketing arsenal, especially when it comes to combating digital fatigue. It’s one of the most trusted forms of advertising to-date since tangible collaterals can spark confidence in your audience - be it... Continue Reading →
[vc_row][vc_column][vc_column_text]Stickers are usually used for decorative purposes, but your business can also use them for marketing. They can be printed in a wide variety of sizes, shapes, and designs, so you can promote your products and services, increase your brand exposure, and reach your target audience. Best of all, using sticker marketing is cost-effective and unique! Despite the benefits of using stickers, many marketers and businesses fail to give enough attention to this strategy and opt for other marketing tactics.... Continue Reading →
[vc_row][vc_column][vc_single_image image="8534" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]If you are planning to do your printing in-house, you might end up with shoddy work that won't only tarnish your business's image but will also burn a hole in your pocket. The quality of your flyers, brochures and business cards needs to be top-notch if you want to have tremendous success. By hiring the best London printing company, all the design and printing of your brochures, leaflets, flyers and business cards will be done professionally. As a result,... Continue Reading →
[vc_row][vc_column][vc_single_image image="8496" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Labels are handy and versatile. Their purpose is to give us information, warn us of unsafe or dangerous conditions, and identify certain items. You'll find labels in almost everything you own, from medicine bottles and your milk carton to the washing instructions on your shirt and the organisation boxes in your office; they are everywhere! When you want to make a custom business label, there are a few things you'll need to consider, like wanting to produce... Continue Reading →