As a business owner, you are always looking for creative ways to market your products or services. Sure, the past years have been all about digital marketing, and the benefits of social media and content writing are undeniable. But that’s not to say you can abandon traditional marketing strategies. For instance, postcards sent through direct mail have a certain charm that you wouldn’t be able to get digitally, and they’re an excellent way to advertise.
But what is postcard marketing? And can it deliver benefits for your business?
Postcard Marketing, Defined
Simply put, postcard marketing is sending advertisement cards as a form of advertisement to your target audience. It’s a great way to let people know about a product you just released or a new service you’re offering. Furthermore, you can choose a target demographic or go local and send cards to people in nearby neighbourhoods instead.
Why You Should Use Postcards for Marketing
Now that you know what postcard marketing is, here are several reasons you should consider implementing them for your business:
They Are Cost-Effective
You won’t have to spend a lot of money to launch a postcard marketing campaign. In fact, it is one of the most cost-effective ways to do targeted marketing. Printing costs and even the materials used are inexpensive, and so is the postage rate. Whether you are a small startup or a big company, promotional cards will surely fit your budget.
They Are Versatile
Postcards can be used for any purpose – to introduce new services or products, to announce an exclusive sale, to invite people to an event, and more. You may even use the postcards as coupons. In essence, you can use these advertisements for just about anything!
They Are Efficient
Other types of advertisements that are sent via mail often end up unopened. You won’t have to worry about that with postcards, mainly because the recipient will immediately see what you’re offering even while they’re sifting through their mail. With no envelopes standing between your postcard and your prospective customer, you are more likely to catch their attention and get them interested in what you’re offering.
They Create a Massive Impact
Compared to a multi-page newsletter or brochure, all the information that you put on a postcard is easier to ‘digest’ because it’s likely to be more direct to the point. With this medium, you convey your message through visuals, with colours and designs that are supported by catchy texts. Because the recipient won’t have to exert effort to get your message, postcards can significantly impact a matter of seconds!
They Are Great for Target Marketing
It doesn’t matter what market segment you want to send postcards to. Because you can easily tweak your advertisement’s design and content, you can send the most suitable card for the specific audience you have in mind. As such, the advertisements you send to your existing customers may be different from what you send to your prospective clients. You may also send a set to a younger demographic that’s different from what you send to an older audience.
They Allow for Performance Measurements
It’s astounding how easy it is to track the performance of your postcard marketing campaign. All you need to do is keep a record of how many advertisements you mailed out and how many leads or inquiries you got back. Because of this, sending cards is also an effective way to test which offers get the best response from your target audience!
Conclusion
Postcards are indeed an effective advertising method that can help you establish your brand and introduce new products or services. Because of how simple they are, they don’t require complicated marketing strategies that might take too long to plan. As such, you can launch a postcard marketing campaign quickly as long as you have a reliable printing partner.
When you’re ready to send some marketing postcards, PrintPal London has got you covered. We are among London’s best printing companies that can provide you with the highest-quality postcards to confidently send to your target audience. Get in touch with us today to see how we can help you promote your brand!
