London’s Trusted Print Partner for Businesses and Creatives
sales@printpallondon.co.uk
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14 Hendon Lane, London, N3 1TR
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020 8343 0099
Advertising for highly-digitalized businesses includes maximizing variations of media that work best on a particular situation and audience. Along with a well-designed website, social media networking, and other marketing efforts, print booklets are effective promotional tools that can increase the visibility of your brand and establish your local or offline presence. Think of booklets as a tangible point of reference for your market. While websites also serve the same purpose, booklets are just as vital as it makes a physical... Continue Reading →
Businesses often work in a fast-paced landscape and it can be easy to miss out on opportunities if you fail to meet rush deadlines. For that reason, many organizations find innovative solutions that can help them meet tomorrow’s deadline today. Other crucial factors that determine the quality and output of business operations include print materials like promotional flyers, business cards, brochures, and postcards. These are all vital tools that help boost your company’s marketing efforts, which is why it’s essential... Continue Reading →
Even in today’s digital-driven world, putting up posters in your local area is an effective way of advertising businesses, opportunities, or events. The most significant benefit of printing posters, however, is that it offers a flexibility that allows for a fully customized design with the ability to demand total attention from passers-by. In no way does it replace the importance of optimizing your website or engaging in marketing tactics for social media, however, poster advertisements are proven to garner direct... Continue Reading →
The use of business cards remains a mainstay of business in spite of the working class transforming into a digital landscape more and more. It’s a crucial marketing opportunity that enables you to expand your circle of clients and collaborators, and when done right, it can effectively draw the attention of your prospects every time it’s handed out. For a business card to be successfully eye-catching, it will need to contain more than just your name and contact number. The... Continue Reading →
Even in this modern digital revolution, print marketing continues to be a powerful strategy that can help businesses of all scale and type reach and engage with their target customers. Studies found that print media is in the midst of a massive resurgence and back in 2017, its response rate surged by 190% with 43% more customers responding directly. The reason why it remains effective promotional collateral is due to its tangibility. The physical form of a flyer, poster, or... Continue Reading →
Creating an effective brochure design is crucial in displaying an accessible product with easy-to-understand service information. Even with the dominance of internet marketing, using brochures in conjunction with other tactical tools is an effective way of getting and keeping customers. To that end, a brochure should distinctly and succinctly display details of your business and what your products or services can do for potential customers. It is commonly placed on shelves or racks that feature a variety of information about... Continue Reading →
[vc_row][vc_column][vc_column_text]Booklets are solid promotional materials that have been used as a standard advertising tool for many years. Despite living in a technology-driven world, more companies are still using print booklets as a useful tool in marketing. Even with the rise and dominance of new trends such as social media, booklets are still robust as it helps spread the word about your business in a relatively economical marketing solution. Not to mention, it creates a high-end brand image and distinguishes your... Continue Reading →
Stickers as promotional material for a business is a tried and tested marketing strategy, but it is by no means outdated even when online advertising dominates the industry. It’s a versatile tool that can open up new possibilities for businesses as it targets guerilla marketing tactics, outdoor campaigns, and giveaways. What makes such a strategy effective, however, is that it directly markets to a specific demographic that is likely to engage with your business. There are many factors that contribute... Continue Reading →
Advertising has evolved exponentially in this digital age, and while there are plenty of marketing trends that take full advantage of this new platform, print advertising like leaflets works just as effectively - and sometimes even better for small, local businesses. Print material such as leaflets provides a point of reference for consumers to go back to when searching for your products and services. While all the necessary information about your company can also be easily checked online, leaflets provide... Continue Reading →
As old-school as it may seem, leaflet marketing is still a useful tool for promoting a new product, services, or to introduce your business to a specific demographic. It is by no means a replacement for online marketing efforts, but rather as a supplementary strategy for promoting a business. It is a cost-effective strategy for small and medium scale businesses to promote their brand as flyers, leaflets, or brochures are easy to produce. Distributing the flyers or pamphlets, on the... Continue Reading →
Businesses and their marketing strategies have always revolved around staying relevant to their audience. The competition and opportunities presented are now fiercer than ever that the influence of the modern era’s digital landscape has raised the stakes on the latest marketing trends. However, despite the rise of tech-driven strategies, old-school tactics like leaflet distribution remains a useful tool to this day. Leaflet promotions are an excellent option for offline advertising as it gets the message across to the right demographic... Continue Reading →
[vc_row][vc_column][vc_custom_heading text="Well, the simplest explanation is:" use_theme_fonts="yes"][vc_column_text]Litho printing uses wet ink and printing plates and digital printing uses toners on a press, similar to that of office printer but slightly more advanced. Most printing companies would use digital printing for shorter runs and litho for the printing of longer runs. Let’s look into this a little bit more… [/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1556627792947{background-color: #eaeaea !important;}"][vc_column width="1/2"][vc_column_text]The correct term for litho is Offset Lithography Printing and involves the following process... The inked image... Continue Reading →
[vc_row][vc_column][vc_column_text]Printing uses more then one setting for printing black ink, so we thought it would be a good idea to highlight these and explain where and when these should be used. If you have any concerns please touch base with our sales team as we will be more than happy to help.[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1549287172580{background-color: #ededed !important;}"][vc_column width="1/2"][vc_column_text] Flat Black Print that uses a lot of text or fine detail should be done in flat black. This is because it has... Continue Reading →
[vc_row css=".vc_custom_1761007259904{padding-top: 32px !important;padding-bottom: 32px !important;background-color: #ededed !important;border-radius: 25px !important;}" el_class="printinglondon2022"][vc_column width="1/2"][vc_column_text] Bleed and Crop Marks When supplying artwork to commercial printers most, if not all, will request that your artwork is submitted with crop and bleeds. Why? well this is a prerequisite for printing images and background colours right to the edge of paper. Without this, you risk your order being received with white borders, which doesn't always look great. Lets help you avoid this by setting up your... Continue Reading →
There is no end to the reasons why people and organisations might require cheap printing London wide services. However, one of the most common is to bring an idea for a booklet to fruition. However, when this is the case, printing is just one of the stages that you need to go through to make the perfect booklet. First, you need to start with the idea. If you want to create a booklet to showcase information, provide guidance, or to... Continue Reading →
Customers can be very judgemental. But that’s a good thing. Customers’ opinions of what businesses do can help them to grow and become better. So when it comes to their opinion on your marketing material and branding, your print service London designs needs to be exactly right. Subconsciously questioning what a piece of marketing really means is something that we all do, and that questioning leads us to make instant decisions. What you want as a business owner is to... Continue Reading →
Designing a business card is exciting. If you need to have one, then it means people need your contact information, and that can only be good for business. Before you go ahead with business cards printing UK based, you need to know what to include, and what not to include. So, let’s take a look… To start with, when thinking about printing business cards, you need to decide what contact information to include. This was fairly easy in the past,... Continue Reading →
Finding new customers, and keeping them, is an essential part of growing any business. Without new customers, the business will stall, and could even ultimately fail. Part of attracting customers comes with marketing, including large format digital printing, but there are other ways as well. We’ll take a look at them now. One of the best ways to find new customers is to be active on social media. The internet is often the first place people will go to when... Continue Reading →
Colours are important in your branding and marketing campaigns. Each colour – and each combination of colours – that you use gives an impression of your company, and it is essential that you make the right one. Business cards printing London based is just one aspect of marketing that needs the right colours. When you are organising your printing services London and branding in general, colour should always be at the forefront of your mind. That goes for business cards... Continue Reading →