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Traditional print marketing and digital marketing have their respective features that work well in various ways. The success of a marketing campaign, however, is often measured by the results. To ask which one is better depends on the amount of passion you poured into the campaign. That being said, print marketing cannot be better than digital marketing or vice versa. It depends on how much time and money you’ve invested in the campaign. Of course, each has its own merits... Continue Reading →
Flyers and posters are practical advertising tools to advertise your brand to your potential clients. However, how do you determine the effectiveness of your advertising campaign? This is what many business people desire to find out. Are the posters and flyers distributed helping your ROI? It’s not always easy to calculate the returns of your marketing efforts. However, doing so is essential so that you can optimize your print campaigns, as well as gain valuable insights from these marketing tools. ... Continue Reading →
When you are searching for a professional printing company, there are several factors that are worth your consideration. It doesn’t matter as much if a printing company has the latest technology or if they have been in business for a long time. It is also about the consolidation of software, hardware, and service. With that, below are five factors to consider when selecting a professional printing company in London for your company's needs. 1. Efficiency When you research for printing... Continue Reading →
When it comes to traditional advertising, flyers are proven and tested marketing materials. They continue to thrive as forms of advertising amid the rise of social media, viral campaigns, and online marketing. Flyers are still being utilized by most companies for four reasons. First, many people continue to use flyers, and companies still heavily rely on them because of their relevancy. Second, producing these informational materials is affordable yet effective at informing the target market. Third, they are simple and... Continue Reading →
Paper has a vast array of weights, sizes, and textures. Different types of paper can be utilized for various purposes, such as for corporate events, marketing pursuits, or creative print projects. With this variety, it can be quite tricky to choose the right paper type for your specific purpose. In fact, you’ll have to select the right paperweight for your product when in the process of designing your print materials. That said, the quality of your chosen paper will become... Continue Reading →
When it comes to forms of advertising, the use of posters never gets outdated. Posters have many functions, whether they are used for event advertising, product marketing, or solely for decoration. Not only are they beautiful and appealing when appropriately designed, but they are also very cost-effective. If there’s one certain thing, it’s that posters are still very impactful to the target market in the world of advertising. Because of this, choosing the right poster size is imperative. Your choice... Continue Reading →
Though business cards are often considered as old school, they remain relevant up to this day. In the past, the best way to promote your brand and business was through billboards and business cards. Today, both traditional and digital marketing is used for advertising your company in various ways and means. Despite these innovations in business and brand marketing, business cards remain effective. Having a card with your name, business, and contact information allows you to connect with a vast... Continue Reading →
Running a successful business is not only a matter of efficiency and effectivity, but it’s also a matter of defining the best possible solution for every single problem faced daily. However, it’s not always easy to recognize the optimal solution when facing a problem. Though there are new technologies that promise better outcomes, many businesses are used to the old habit of doing the procedures in-house when the more sensible solution is to hire a third-party expert. Sometimes, if a... Continue Reading →
“Look at that subtle off-white colouring. The tasteful thickness of it. Oh my God, it even has a watermark…” Taken directly from Marry Harron’s American Psycho, Patrick Bateman’s posted quote set the pace for how business cards are viewed today. They are status icons that say a lot more about the people that hand them out, making them the paper version of a Rolex that has just as many things going on in it. A matter of details As you... Continue Reading →
There are many things that are put into printing a booklet, such as designing every single page and filling each with content. There are many things to get right as well, such as selecting the type of paper you want to use and what type of binding will hold the booklet together. However, there's one other aspect you have to get right, which is the page count of your booklet. To be more specific, you have to be sure of... Continue Reading →
With today's digital age, marketers strive to think of new digital marketing strategies to attract more people into purchasing their products. With the help of digital ads, marketers can be creative with it because of its versatile nature. They're cheap to make and can reach customers around the world. Printing ads, on the other hand, are limited in terms of versatility—no video content, sound, and more. They also require more money, as thousands have to be printed and distributed. Because... Continue Reading →
For small businesses, print marketing allows its brand to reach a broader audience. It will allow their current customers to be aware of what they’re up to, while still attracting new customers to join. Imagine reading about a flagship headset online. You won't ever know what it will feel or sound like until you use it physically. The same can be applied with printed ads. The tangibility of the printed advertisement has a more profound effect on the readers. It... Continue Reading →
By tying your physical ads with digital ones, you can create marketing campaigns that are effective at converting leads into paying customers. With many innovations happening around, you might be overwhelmed with what you can do to combine the digital element and the physical element of marketing. That said, we've listed four ways you can take your print ads into the digital world. 1. Call-To-Actions If you're just passively marketing your products to your customers, you'll merely be making print... Continue Reading →
Handing out brochures are an effective way to promote your brand because it conveys a concise message to potential customers. However, if a brochure is not enough for the details you want to share, you can get your message across using printed booklets. While brochures are cost-friendly materials that are easier to produce, booklets provide more pages to promote your brand. There’s a higher possibility that customers will keep booklets longer because of its collector’s item vibe. Consider it as... Continue Reading →
Many modern business owners and experts will argue the option of using print materials as a marketing strategy is dying as the digital age continues to take over. In reality, though, this couldn’t be any farther from the truth. Admittedly, digital marketing has taken the world by storm with accessible online advertisements through laptops, smartphones, and tablets for attaining significant results. While advances in online advertising and digital marketing continue, with widespread use, nothing can change the fact that print... Continue Reading →
Whether it may be in the form of a product catalogue, company brochure, or magazine, a booklet is the perfect marketing material for when a flyer’s space becomes too limited. A booklet allows you get your point across better with professional quality and captivating hand-outs while also being able to provide more details than you can in a folded leaflet or flyer. The process of creating a booklet Putting a booklet, book, or notebook together is a painstaking process that... Continue Reading →
In recent years, more businesses have been turning to large format printing as a means to enhance the execution and impact of their advertising and marketing strategies. The large format printing process was once deemed as impossible to avail of on-demand but has now become a service that millions of businesses around the world can receive in three days or less. With various benefits such as bringing graphics to life with further detail and ease of standing out from the... Continue Reading →
When it comes to film-based labels, there is a way to add extra durability to them after printing. The goal is to ensure these labels are more resistant to moisture, contact, or submersion. You will want these labels that last for as long as possible, whether they are exposed to water or other elements. In the following section, we’ll tackle how to choose a good base material for your film-based labels and how to add extra durability to them. Keep... Continue Reading →
When it comes to printing labels, test print is vital. The idea of test print is to print a few samples before printing labels in bulk. Doing so can help you save from costly mistakes by making the necessary corrections if the labels don't get printed as they should. However, test print isn't just about mere printing. Part of the process is examining a few factors on your label designs. For test printing, here's what to examine before you take... Continue Reading →
The product label is one essential aspect of every business. While the quality of products is deemed as the most important, the label design isn’t something to be neglected. Attractive labels can be instrumental in attracting consumers and closing sales. They can also contribute much to the company’s branding and overall business success. That said, product labels should consist of all the information expected from a label. These should include the logo, product name, short descriptions, barcode, company information, list... Continue Reading →
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