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How Can Colour Make A Difference In Your Branding And Marketing?

Business Cards Printing London

Colours are important in your branding and marketing campaigns. Each colour – and each combination of colours – that you use gives an impression of your company, and it is essential that you make the right one. Business cards printing London based is just one aspect of marketing that needs the right colours.

When you are organising your printing services London and branding in general, colour should always be at the forefront of your mind. That goes for business cards printing UK, leaflet design, van sign writing, uniforms, and much, much more. Colours help to influence the way people think and even feel about things – and colours can help you to target the right audience for your product or service. According to a study called ‘The Impact of Colour’, as many as 90 percent of consumers say that the visual appearance – the colour, primarily – is their main reason for buying something. So you can see that getting this aspect of your marketing right can boost your sales dramatically. The wrong colour can leave even the best product languishing behind its competitors. But how to best use colours in your brand? Where to start? Begin with thinking about your favourite brands – what is the first thing you think of when you see their logo? You will probably find that you are feeling something, imagining something. Are you feeling a sense of trust? Excitement? Calmness? In normal circumstances, you may not even realise that you are feeling anything at all. But when you stop to think about it, you realise exactly what is happening.

It is the colour that is doing the work here. It doesn’t matter what is being sold, or what the logo is, as long as the colours are the right ones for you. So when it comes to choosing colours to send to your business card printers, you need to work out what it is that you want people to feel about you before picking the colours that will evoke that feeling. Take red, for example. If you use red when you are printing business cards then you are giving out an image of strength, passion, energy, excitement… You might even give off a feeling of innovation and defiance. It’s exciting to be a rebel, and red in your branding will show people that your company is young, revolutionary, and not afraid to try new things. Blue, on the other hand, is a colour that seems to offer peace and tranquillity. It’s a lot more ‘grown up’, and suggests that your company is professional and well established. There is a sense of duty with business cards printing London based that utilises shades of blue, as well as a feeling of stability and dependability. It’s the opposite of red, and so can make a big difference to your target audience.

Yellow used in cheap business cards London means friendliness. Green is balance and relaxation. Purple denotes luxury and quality; it can be ideal for use in your business cards printing London. Remember, whatever colour you choose to be the main symbol for your branding, it needs to offer an idea of what you can do.

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