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Our Tips to Making an Effective Brochure Design – What to Know

Creating an effective brochure design is crucial in displaying an accessible product with easy-to-understand service information. Even with the dominance of internet marketing, using brochures in conjunction with other tactical tools is an effective way of getting and keeping customers. 

To that end, a brochure should distinctly and succinctly display details of your business and what your products or services can do for potential customers. It is commonly placed on shelves or racks that feature a variety of information about a company, event, or campaign. Seeing as brochures are considered as one of the first contacts with your company and their client, it’s essential to design your card in a way that reflects the tone and overall branding of your business. 

The design should strike a balance between providing enough information without cluttering up space. With only a small window of opportunity to impress prospects on the go, brochures need to be distinct and should pack a punch to make it memorable. To that end, here are tried and true tips for creating effective brochures that can leave a lasting impression:


Tip #1: Make Sure that your Brochure’s Design Reflects Your Brand Identity

When drawing up a design for your brochure, it’s best to ensure that all the design elements naturally highlight the tone, mood, and overall brand identity of your business. This includes picking the right colour that suits your company – be it kaleidoscopic, bold hues for young and fresh companies, or dark, neutral, and solid tones for a more serious business venture. 

Not to mention, the choice of the paper’s finish can have a tremendous impact on your prospect’s first impression. For instance, investing in embossing and metallic inks can influence their decision on whether or not your business offers upscale services. Not to mention, choosing the right finish can immediately add more flair to your brochure, so long as it is not overdone. 


Tip #2: Build Your Content Creation Plan Around Your Audience

Understanding your audience is arguably the pillar of any marketing strategy, and it’s especially vital when it comes to constructing the design of your brochure. Knowing the interests and pain points of your demographic will help determine what type of content to share, and nailing it right will help your business gain a wider reach.

 No matter the audience, however, your content should be created with full regard for its quality and relevance. High-resolution images and other stimulating visual content are popular among all audiences, so be sure to find smart ways to make use of this advantage.


Tip #3: Make Sure the Content is Legible

It may be tempting to play around with different sizes and styles of fonts, but it’s essential to keep in mind that the main objective of a brochure is to relay information about your business to potential clients immediately. It’s highly recommended that you don’t go below 8pt for the size of the fonts and avoid hard-to-read calligraphy styles. In that regard, be sure that the fonts used are easy to digest and skimp out on anything too fancy, small, or warped in any way.

Print Pal is a printing shop based in London, get in touch today to see how we can help! We have a wide range of printing products available to help accelerate your business.

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