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Our Guide to Choosing the Best Type of Cardstock for Your Business Cards

Look at that subtle off-white colouring. The tasteful thickness of it. Oh my God, it even has a watermark…” 

Taken directly from Marry Harron’s American Psycho, Patrick Bateman’s posted quote set the pace for how business cards are viewed today. They are status icons that say a lot more about the people that hand them out, making them the paper version of a Rolex that has just as many things going on in it. 

A matter of details

As you climb up the ladder in a company or continue to establish yourself as an industry stalwart, you’ll notice that the need for a quality business card increases. Although you might feel the need to get a handsome and tastefully put-together calling card of your own after you receive one, it is vital to understand what goes into the process first. 

Creating a quality business card that will help you come off as the best person to do business with involves having to take several factors into consideration. From an impeccable choice of typeface to the overall design, every factor entails diligent attention to detail. 

How to choose the best type of paper for your business card

Out of all the concerns that you might come across when creating an effective calling card, the most common question is: What’s the best kind of paper to have a business card printed on?

To ensure that you’re efforts don’t go to waste and you don’t end up making the mistake of looking cheap with a 100 lb. gloss cover credit card, here’s a quick guide on choosing the right paper to print on: 

Laying out the rules

When you’re presented with a list of options to go with when putting your business card together, you’ll most likely have to choose between the following: 

  • 100 lb. gloss cover (thin) 
  • 14-point cardstock (thick) 
  • 16-point cardstock (thicker)

If you’re looking to invest in having a business card worth going crazy over and have a good budget on you, skip the 100 lb. gloss cover and go for the big leagues: the 14-point and 16-point options. 

14-point cardstock

Characterized by a firm, moderately dense, and medium-thickness form, 14-point cardstock business cards are much like a beginner Rolex that aims to impress but leaves much to be desired. Whether you’re an accounts executive trying to land a new client or running an up-and-coming business that aims to expand in seven quarters, the 14-point option is best. The 14-point cardstock is the most suitable option if you’re looking for one that’s easy to store but stays intact quality-wise.

16-point cardstock

If there’s any kind of business material that says “I’m in charge” or “We’re at the top” better than anything else, it’s probably going to be a thick, high-quality 16-point option that exudes authority. The 16-point cardstock has the most premium appeal out of all options due to its thick, high-quality feel and textured profile that accentuates any detailed lettering. Should you find yourself being selective over who you want to give your business cards to while giving importance to the saying “quality over quantity,” then 16-point cardstock is the way to go.  

The quality of your business card can make a significant difference in how well you can represent yourself in front of associates, potential clients, and higher-ups that you meet. With either a 14-point cardstock or 16-point cardstock, it will be much easier to make a great impression in the business world without having to over-exert yourself with out-of-breath introductions. 

If you are looking for a business card printing service in London, get in touch with us today! We’re happy to help.

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