Printing Banners And Design Processes; Top Tips

Printing banners is something which you'll frequently require if you're advertising on a large scale or are perhaps attending a trade show or event. If you visit any company exhibition you'll see that banners appear in a variety of sizes and formats with the ultimate aim to raise awareness of products or printing services and entice prospective customers to visit a stand to know more about the company. Furthermore, banners are among the most versatile advertising tools available because they're incredibly economical and work well wherever they're placed. Whether you've got a layout in your mind or you need something developing from scratch, there are a number of top tips you can follow to make sure that your banner ad is successful and serves the function it was designed for. You have to contain a strong call to action to encourage prospective customers to contact your company.

Just like any advertising or promotional materials, your banner is a reflection of your organization so it has to be of the highest quality. It is a good idea to choose a skilled printing company to care for the banner creation, including design if possible. If you're using your banner at a trade show or event, always ensure that it coordinates with your existing branding and the complete layout of your display stand. Maintain consistency too with your existing company colours and fonts that will convey professionalism to your prospective customers. Above all, before you commit to an order for large format printing for a banner, make certain this is an appropriate size and format for the event or place where it will be shown. Will your banner be most effective if printed vertically or horizontally? How will the banner be installed at its desired location and are you going to require any specific banner holders to show your banner ad? All of these are significant considerations to make.

Just like any advertising signage the larger the banner the better the effect; but only when the design was approached correctly. Here at Printpal London, like many other banner printing companies offer a variety of standard sizes that will accommodate various spaces if you are attending an event or whether the banner is for general outdoor display. Among the most typical mistakes many companies make when printing their banner is making the layout over complicated. Think carefully about the content, layout and key messages that you want to communicate to your target customers. Keep the layout as clean and straightforward as possible. If you're uncertain of the best way to achieve this, our expert team of design specialists will have the ability to make some suggestions and supply some thoughts for large printing projects that is regularly needed for printing banners.

Successful Banner and Poster Printing UK

    With reference to the layout of the banner follow these simple measures;

  • Include a bold headline which piques the interest of prospective customers but keep it brief and to the point
  • Just use clear, sharp photography or corporate pictures
  • Add impact with concise, nicely written copy
  • Add a strong and persuasive call to action accompanied with your logo and business tag line
  • Be sure that the fonts are appropriate for printing on a banner, keep them bold and relatively easy to read
  • Font sizes are critical in your banner ad and a specialist printing company such as ours will possess the knowledge to guide about what fonts and typeface sizes will work nicely in your banner. Exactly like projects for poster printing UK, ensure the writing is just not squashed together; make a definite space between each line of text to enhance readability. Always use fonts like Ariel rather than Times New Roman which isn't easy to read particularly from any distance.

As with the fonts, colours are equally very important to the layout of your banner. Colour choices can carry particular moods so make sure to choose your colours carefully. Particular colours will denote particular emotions; greens and blues are relaxing and frequently used in advertising material. Gray, white, black and gold frequently signify prestige whereas orange and yellow are vivid colours, red being used to catch focus. Where possible it really is recommended to avoid or use dark or bright colours with caution. You don't want the colour scheme to detract from the message of the banner. Additionally make sure there's some contrasting colours that will make your banner more effective. Another great trick especially if your banner will be used at a trade show or event will be to use lighting. This if used correctly can emphasise particular components of your stand for example the banner and focus attention on your key messages. Contact us today to discuss your requirements for printing banners.