Banner Printers London and Design Processes; Top Tips

Banner printers London is something that you will frequently require if you're advertising on a large scale or are perhaps attending a trade show or event. If you visit any business exhibition you will see that banners appear in a range of sizes and formats with the ultimate aim to raise awareness of products or printing services and entice potential customers to visit a stand to learn more about the business. In addition, banners are certainly one of the most versatile marketing tools available since they're incredibly cost effective and work well wherever they may be placed. Whether you have a design in your mind or you need something developing from scratch, there are a lot of top tips you can follow to make sure that your banner ad is effective and serves the function it was designed for. You should contain a strong call to action to encourage potential customers to contact your business.

Just like any advertising or promotional materials, your banner is a reflection of your organization so it has to be of the highest quality. It is advisable to select a skilled printing company to look after the banner creation, including design if possible. If you're using your banner at a trade show or event, always make sure it coordinates with your existing branding and the complete layout of your display stand. Maintain consistency too with your existing business colours and fonts which will convey professionalism to your potential customers. Above all, before you commit to an order for large format printing for a banner, make sure it's a suitable size and format for the event or location where it will be displayed. Will your banner be most effective if printed vertically or horizontally? How will the banner be installed at its desired location and will you require any special banner holders to display your banner ad? All of these are significant considerations to make.

As with any kind of marketing signage the larger the banner the better the effect; but only if the design has been approached correctly. Here at Printpal London, like many other banner printing companies offer a range of standard sizes that will accommodate a variety of spaces whether you're attending an event or whether the banner is for general outdoor display. Among the most frequent mistakes many businesses make when printing their banner is making the design over complicated. Think carefully about the content, layout and key messages that you want to communicate to your target customers. Keep the design as clean and simple as possible. If you are unsure of how you can do this, our expert team of design specialists will have the ability to make some suggestions and supply some thoughts for large printing projects that is often required for banner printers London.

Effective Banner and Poster Printing UK

    In relation to the layout of the banner follow these simple measures;

  • Include a bold headline which piques the interest of prospective customers but keep it short and to the point
  • Simply use clear, crisp photography or corporate images
  • Add impact with concise, nicely written copy
  • Add a strong and persuasive call to action accompanied with your logo and business tag line
  • Ensure that the fonts are appropriate for printing on a banner, keep them bold and relatively easy to read
  • Font sizes are critical in your banner and a specialist printing company such as ours may have the knowledge to advise about what fonts and typeface sizes will work nicely in your banner. Just like projects for poster printing UK, make sure that the writing is just not squashed together; leave a clear space between each line of text to enhance readability. Always use fonts for example Ariel rather than Times New Roman which is almost impossible to read particularly from any distance.

As with the fonts, colours are equally vital that you the design of your banner. Colour choices can convey particular moods so make sure to choose your colours carefully. Particular colours will denote particular emotions; greens and blues are relaxing and frequently used in advertising material. Grey, white, black and gold often signify prestige whereas orange and yellow are vivid colours, red being used to catch focus. Where possible it really is advised to avoid or use dark or vivid colours with caution. You don't want the colour scheme to detract from the message of the banner. Also make sure there is some contrasting colours that will make your banner more effective. Another good trick particularly if your banner is to be used at a trade show or event is to use lighting. This if used correctly can emphasise particular components of your stand for example the banner and focus attention on your key messages. Contact us today to discuss our banner printers London solutions for your business.