PVC Banner Printing and Design Processes; Top Tips
PVC Banner printing is something that you may often require if you're advertising on a large scale or are perhaps attending a trade show or event. If you visit any company exhibition you'll see that banners appear in a variety of sizes and formats with the ultimate goal to raise awareness of products or printing services and entice potential customers to visit a stand to learn more about the business. Furthermore, banners are certainly one of the most versatile advertising tools available because they are incredibly economical and work well wherever they are placed. Whether you've got a design in your mind or you need something developing from scratch, there are a lot of top tips you can follow to ensure that your banner is successful and serves the function it was designed for. You should include a strong call to action to encourage prospective customers to contact your company.
Just like any marketing or promotional materials, your banner is a reflection of your company so it must be of the highest quality. It's wise to select a skilled printing company to take care of the banner creation, including design if possible. If you are using your banner at a trade show or event, always make sure it coordinates with your existing branding and the complete layout of your display stand. Maintain consistency too with your existing company colours and fonts that will convey professionalism to your prospective customers. Most of all, before you commit to an order for large format printing for a banner, be sure it is an appropriate size and format for the event or location where it is going to be shown. Will your banner be most effective if printed vertically or horizontally? How will the banner be installed at its desired location and are you going to require any particular banner holders to display your banner ad? These are all important considerations to make.
Much like any type of advertising signage the bigger the banner the better the effect; but as long as the design was approached correctly. Here at Printpal London, like many other banner printing companies offer a range of standard sizes which will accommodate a variety of spaces if you are attending an event or whether the banner is for general outdoor display. One of the most typical mistakes many companies make when printing their banner is making the layout over complicated. Think carefully about the content, layout and key messages that you want to communicate to your target customers. Keep the layout as clean and straightforward as possible. If you're unsure of how to get this done, our expert team of design specialists will have the ability to make some suggestions and supply some ideas for large printing projects that is frequently required for PVC banner printing.
Effective Banner and Poster Printing UK
In relation to the layout of the banner follow these simple steps;
Font sizes are critical on your banner and a specialist printing company such as ours will have the knowledge to advise on what fonts and typeface sizes will work nicely in your banner. The same as projects for poster printing UK, make sure the writing isn't squashed together; leave a clear space between each line of text to enhance readability. Always use fonts for example Ariel rather than Times New Roman which is hard to read particularly from any distance.
As with the fonts, colours are equally very important to the design of your banner. Colour selections can carry particular moods so be certain you choose your colours carefully. Certain colours will denote particular emotions; greens and blues are relaxing and frequently used in advertising material. Grey, white, black and gold often signify prestige whereas orange and yellow are vibrant colours, red being used to catch attention. Where possible it really is recommended to avoid or use dark or vivid colours with caution. You don't want the colour scheme to detract from the message of the banner. Also make sure that there's some contrasting colours which will make your banner more effective. Another great trick especially if your banner is to be used at a trade show or event would be to use lighting. This if used correctly can emphasise particular elements of your stand such as the banner and focus attention on your key messages. Contact us today to discuss your PVC banner printing requirements.