Banner Printing and Design Processes; Top Tips

Banner printing is something that you will often require if you are advertising on a large scale or are perhaps attending a trade show or event. If you visit any business exhibition you will see that banners appear in a range of sizes and formats with the ultimate goal to raise awareness of products or printing services and entice potential customers to visit a stand to find out more about the business. In addition, banners are one of the most versatile marketing tools available because they are extremely cost effective and work well wherever they are placed. Whether you have a design in mind or you require something developing from scratch, there are some top tips you can follow to ensure that your banner is effective and serves the purpose it was designed for. You need to include a strong call to action to encourage potential clients to contact your business.

As with any marketing or promotional materials, your banner is a reflection of your business so it needs to be of the highest quality. It is wise to select an experienced printing company to take care of the banner creation, including design if possible. If you are using your banner at a trade show or event, always make sure that it coordinates with your existing branding and the overall design of your display stand. Maintain consistency too with your existing business colours and fonts which will convey professionalism to your potential customers. Most importantly, before you commit to an order for large format printing for a banner, make sure it is a suitable size and format for the event or location where it is going to be displayed. Will your banner be most effective if printed vertically or horizontally? How will the banner be installed at its desired location and will you require any special banner holders to display your banner? These are all important considerations to make.

As with any type of marketing signage the bigger the banner the better the effect; but only if the design has been approached correctly. Here at Printpal London, like many other banner printing companies offer a range of standard sizes which will accommodate a variety of spaces whether you are attending an event or whether the banner is for general outdoor display. One of the most common mistakes many businesses make when printing their banner is making the design over complicated. Think carefully about the content, layout and key messages you want to convey to your target customers. Keep the design as clean and simple as possible. If you are unsure of how to do this, our expert team of design specialists will be able to make some suggestions and provide some ideas for large printing projects which is often required for banner printing.

Effective Banner and Poster Printing UK

    With regards to the layout of the banner follow these simple steps;

  • Include a bold headline which piques the interest of potential customers but keep it short and to the point
  • Only use clear, crisp photography or corporate images
  • Add impact with concise, well written copy
  • Add a strong and compelling call to action accompanied with your logo and company tag line
  • Make sure that the fonts are suitable for printing on a banner, keep them bold and easy to read
  • Font sizes are crucial on your banner and a specialist printing company such as ours will have the knowledge to advise on what fonts and typeface sizes will work well on your banner. Just like projects for poster printing UK, make sure that the writing is not squashed together; leave a clear space between each line of text to improve readability. Always use fonts such as Ariel rather than Times New Roman which is difficult to read particularly from any distance.

As with the fonts, colours are equally important to the design of your banner. Colour selections can convey particular moods so be sure you select your colours carefully. Certain colours will denote particular emotions; greens and blues are calming and often used in marketing material. Grey, white, black and gold often represent prestige whereas orange and yellow are vibrant colours, red being used to capture attention. Where possible it is advised to avoid or use dark or vivid colours with caution. You don't want the colour scheme to detract from the message of the banner. Also make sure that there is some contrasting colours which will make your banner more effective. Another good trick particularly if your banner is to be used at a trade show or event is to use lighting. This if used correctly can emphasise particular elements of your stand such as the banner and focus attention on your key messages. Contact us today to discuss your banner printing requirements.