Cheap Banner Printing UK And Design Processes; Top Tips

Cheap banner printing UK is something that you'll often require if you are advertising on a large scale or are perhaps attending a trade show or event. If you visit any company exhibition you'll see that banners appear in a range of sizes and formats with the ultimate aim to raise awareness of products or printing services and entice potential customers to visit a stand to find out more about the business. Additionally, banners are one of the most versatile advertising tools available since they're incredibly affordable and work well wherever they're placed. Whether you've got a design in mind or you require something developing from scratch, there are a number of top tips you can follow to make sure that your banner is successful and serves the purpose it was designed for. You must include a strong call to action to encourage potential clients to contact your business.

As with any advertising or promotional materials, your banner is a reflection of your organization so it needs to be of the highest quality. It is best to select a skilled printing company to take good care of the banner creation, including design if possible. If you are using your banner at a trade show or event, always ensure that it coordinates with your existing branding and the complete layout of your display stand. Maintain consistency too with your existing business colours and fonts that will convey professionalism to your prospective customers. Most of all, before you commit to an order for large format printing for a banner, make sure this is a suitable size and format for the event or location where it will be shown. Will your banner be most effective if printed vertically or horizontally? How will the banner be installed at its desired location and are you going to require any specific banner holders to show your banner? All of these are significant considerations to make.

Much like any advertising signage the bigger the banner the better the effect; but only if the design was approached correctly. Here at Printpal London, like many other banner printing companies offer a range of standard sizes which will accommodate a variety of spaces whether you're attending an event or whether the banner is for general outdoor display. Certainly one of the most common mistakes many companies make when printing their banner is making the design over complicated. Think carefully about the content, layout and key messages you would like to communicate to your target customers. Keep the design as clean and simple as possible. If you're unsure of how you can do so, our expert team of design specialists are going to be able to make some suggestions and provide some ideas for large printing projects that are generally required for cheap banner printing UK.

Successful Banner and Poster Printing UK

    In terms of the layout of the banner follow these simple steps;

  • Include a bold headline which piques the interest of potential customers but keep it brief and to the point
  • Simply use clear, sharp photography or corporate images
  • Add impact with concise, well written copy
  • Add a strong and persuasive call to action accompanied with your logo and business tag line
  • Be sure the fonts are appropriate for banner printing, keep them bold and relatively easy to read
  • Font sizes are crucial on your banner and a specialist printing company such as ours may have the knowledge to guide on what fonts and typeface sizes will work nicely in your banner. Similar to projects for poster printing UK, be sure that the writing is just not squashed together; make a clear space between each line of text to improve readability. Always use fonts such as Ariel rather than Times New Roman which is hard to read particularly from any distance.

As with the fonts, colours are equally very important to the layout of your banner. Colour choices can carry particular moods so be certain you select your colours carefully. Certain colours will denote particular emotions; greens and blues are quieting and often used in advertising material. Gray, white, black and gold often signify prestige whereas orange and yellow are vibrant colours, red being used to catch focus. Where possible it really is advised to avoid or use dark or vivid colours with caution. You don't want the colour scheme to detract from the message of the banner. Additionally make sure there's some contrasting colours that will make your banner more effective. Another good trick particularly if your banner is to be used at a trade show or event will be to use lighting. This if used correctly can emphasise particular elements of your stand including the banner and focus attention on your key messages. Contact us today to discuss your cheap banner printing UK requirements.