Printing London; Creative Brochure Design And Promoting Your Business
Printing London can help you with a variety of different aspects of company literature and printed stationary. One of the best assets to your company when it comes to design and print is brochure design. This simple document will not only create awareness of your company, your products or your printing services but it will also boost the trust that your customer has in you to provide exactly what they need. It isn’t hard to create a brochure, but it is difficult to design and print one that creates the best impact possible once distributed. That is why we have put together some of the very best tips when it comes to putting together a brochure that will boost your business. Just by following these simple points you will be left with literature that creates the best impression possible. The best place to start when it comes to designing your brochure is, of course, at the beginning.
If you are going to source a graphic designer to work with you then this will be your first port of call; it is important to find one that will work best with you and your business. There are a wide variety of people out there now with this skill, but they are not all at the same quality and service so take the time to find the a good one. Once you have found someone who you want to work with it is time to begin designing and putting together your brochure layout and content. It is important, much like all other types of literature that your brochure is well structured so that the reader can easily find all the information that they need, or are easily guided through everything that you wish to present. Brochures are usually grouped in pages (4,8,12 pages etc) therefore you will need to have enough content to fill these pages and avoid empty spaces. Printing services London can help you with a variety of different aspects of company literature and printed stationary.
Use of Text and Images in Effective Brochure and Leaflet Printing UK
Once you have set out the basic layout of your brochure you will need to look at the finer details; images and text. Both are incredibly important to the feel and look of your brochure and both have their own pitfalls and danger points to keep in mind. Images will need to fulfil three main points; resolution (high of course), copyright and quality (high again). Using high quality, high resolution images will make sure that the image looks its best when printed out (avoid taking images straight from a website to combat this issue) and any that are sourced rather than in house will require permission from the owner for you to use. When the images are in place the text will follow; it is a fact that your brochure is unlikely to be read in full by everyone.
With this in mind it is important to think like the customer; what will be important to them, what will tempt them to purchase your product or ask for your service? Make sure you highlight to them the key benefits of using or buying form you and use quotations to pull out any key points or testimonials that will support the positive message you are trying to convey. Rather than just being something that is read and then discarded, you will need to ensure that the customer knows exactly what they need to do when they have looked through your literature. If you want to hear from them make sure you include your phone number or email address as well as call to action points such as; “call now to place an order” or “contact us to discuss your requirements”. Make sure that your website is also visible on every page to boost your virtual visitors.
Not only are we a specialist printing services company who can meet a variety of printing requirements, we deliver exceptional design services for online and offline marketing material. Whether you require a business card, a brochure or a single page leaflet or need a full website designing, we have an expert team who are ready to help. The combination of our considerable experience, dedication to providing first class products and commitment to customer service means we are one of the best printing companies around. Finding the very best printing London company is the easiest way to ensure quality and a high standard of finish when it comes to brochure and other company literature printing projects. After all, when you have worked so hard on the design you will want it to look its best and that’s what we help you to do!