Banner Printing London and Design Processes; Top Tips

Banner printing London is something which you may often require if you are advertising on a large scale or are perhaps attending a trade show or event. If you visit any business exhibition you'll see that banners appear in a variety of sizes and formats with the ultimate goal to raise awareness of products or printing services and entice potential customers to visit a stand to find out more about the business. Furthermore, banners are one of the most versatile marketing tools available as they are extremely affordable and work well wherever they are placed. Whether you have a layout in your mind or you require something developing from scratch, there are a few top tips you can follow to make sure that your banner is successful and serves the function it was designed for. You have to include a strong call to action to encourage potential customers to contact your company.

Just like any marketing or promotional materials, your banner is a reflection of your organization so it must be of the highest quality. It is best to select a skilled printing company to take care of the banner creation, including design if possible. If you are using your banner at a trade show or event, always make certain that it coordinates with your existing branding and the overall design of your display stand. Maintain consistency too with your existing company colours and fonts that will convey professionalism to your prospective customers. Most of all, before you commit to an order for large format printing for a banner, make sure it's the right size and format for the event or place where it will be shown. Will your banner be most effective if printed vertically or horizontally? How will the banner be installed at its desired location and are you going to require any particular banner holders to exhibit your banner ad? All of these are significant considerations to make.

Just like with any kind of advertising signage the larger the banner the better the effect; but only when the design was approached correctly. Here at Printpal London, like many other banner printing companies offer a range of standard sizes that will accommodate a number of spaces if you're attending an event or whether the banner is for general outdoor display. One of the most typical mistakes many businesses make when printing their banner is making the design over complicated. Think carefully about the content, layout and key messages that you want to convey to your target customers. Keep the layout as clean and straightforward as possible. If you're unsure of how to achieve this, our expert team of design specialists will have the ability to make some suggestions and provide some ideas for large printing projects that is often required for banner printing London.

Successful Banner and Poster Printing UK

    In terms of the layout of the banner follow these simple measures;

  • Include a bold headline which piques the interest of prospective customers but keep it short and to the point
  • Just use clear, crisp photography or corporate pictures
  • Add impact with concise, well written copy
  • Add a strong and compelling call to action accompanied with your logo and company tag line
  • Be sure that the fonts are appropriate for printing on a banner, keep them bold and easy to read
  • Font sizes are crucial in your banner ad and a specialist printing company such as ours will possess the knowledge to guide about what fonts and typeface sizes will work well in your banner. Just like projects for poster printing UK, be sure the writing is just not squashed together; make a clear space between each line of text to enhance readability. Always use fonts such as Ariel rather than Times New Roman which is difficult to read particularly from any distance.

As with the fonts, colours are equally very important to the layout of your banner. Colour selections can carry particular moods so be sure you select your colours carefully. Particular colours will denote particular emotions; greens and blues are calming and often used in advertising material. Grey, white, black and gold frequently signify prestige whereas orange and yellow are vibrant colours, red being used to capture focus. Where possible it really is advised to avoid or use dark or bright colours with caution. You don't want the colour scheme to detract from the message of the banner. Additionally make sure that there is some contrasting colours that will make your banner more effective. Another great trick especially if your banner is to be used at a trade show or event would be to use lighting. This if used correctly can emphasise particular components of your stand for example the banner and focus attention on your key messages. Contact us today to discuss your banner printing London requirements.