What’s a business card, you ask? A business card is a small card which contains a person’s or organisation’s contact information, typically including their name, title, address, phone number, and email address. It is usually exchanged during a business meeting or other formal occasion as a way of introducing oneself or one’s company.
From that description alone, you might see it as such a simple thing that you can just hand out at any time. Well, not all business cards achieve the success you might expect them to, and one of the most important facets of a good business card lies in its construction: the paper. The paper used on business cards plays a much bigger role than you think it does in business cards, and picking the right type of paper allows you to get the most out of it!
Today, we’re going to talk about the various types of paper you can use on business cards and the appropriate time to use them:
1. Standard Card Stock
Cardstock is a heavy and durable type of paper, often used to make business cards. It is usually around 80-110 pounds per ream, making it strong enough to withstand frequent handling without damage. The weight of the paper also affects its price, with heavier paper costing more than lighter varieties.
2. Glossy Card Stock
The glossy coating provides a protective layer to printed business cards which gives them a glossy finish and vibrant colours. This coating is water-based and environmentally friendly, making it a great choice for businesses looking to reduce their environmental impact. The coating also helps keep colours sharp and vibrant, as well as protecting the business card from water damage or tearing. Unfortunately, writing on this type of stock is not possible.
3. Photo card stock
For a high-quality finish, photo card stock is a great choice. It is perfect for business cards that feature a photograph, making it popular among real estate agents. Additionally, the vivid colours on a double-sided card will look great on this kind of paper, giving your card a professional look.
4. Matte Card stock
Matte stock paper is often used to create business cards because of its smooth and subtle finish. It can give an impression of sophistication and professionalism while also being able to accept written messages. This type of paper is great for creating cards that have a high-end look and feel while still being able to be customised with written messages. Just keep in mind that the matte finish may cause the colour to look duller.
5. Textured Card Stock
Card stock with a textured surface is available in a variety of finishes, such as glossy and matte. The texture can range from a basket weave to more intricate designs such as houndstooth. Different colours are available to suit whatever look you are going for. This type of card stock provides a unique, tactile experience for the person handling it. However, if the texture is too intricate or pronounced, it can detract from the overall design. Therefore, it’s best to keep it subtle and related to your business.
Conclusion
No matter what type of paper you choose for your business card, it’s important to consider the look and feel you want to communicate. Each type of paper offers a unique look and feel, so it’s important to find the one that best fits your needs. With the right paper, you can create that perfect feel you want out of a business card and, more importantly, give the message you want business card receivers to get!
PrintPal London offers professional printing services in London, ensuring the highest quality for any printing needs. Reach out to us today and get the printing service that you need.
