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Label Printing

4 Label Tips for Your Business Branding Needs

Businesses offer products and services, which requires them to have a brand guideline to follow. Branding must be consistent to ensure consistency and recall, which is what reels customers in. 

Perhaps the most important part of a brand is the business logo, which is what gives a first impression to the audience. As the face of the business, businesses often tend to think of ways that they can spread their logo. 

One of the many ways that they can do this is through the use of label stickers. These label stickers can be stuck to any surface, often printed using a special kind of printer that specialises in printing stickers and other sticker-grade materials.

Label stickers are usually used for marketing purposes, and one good example would be through a promotional event. Advertisers hired by the company hand out free merchandise to the event-goers, which almost always includes label stickers. Aside from that, label stickers are also used for a variety of reasons, such as a product label.

What exactly are some ways that you can use your business labels to your advantage, however? Read on below to learn more.

#1 – Select the Right Materials

Your label’s design might be good, but it won’t work at all if your label’s quality is subpar or poor in general. To work your way around this, it’s best to consider high-quality materials that will not ruin the quality of your label. Below is a list of possible materials that you can use.

  • Glossy White Paper: As the name implies, this kind of sticker paper is the glossy kind. It works because this is the most common variant of sticker paper that can be used among different fields.
  • Matte White Paper: This is the opposite of the glossy white paper. As the name implies, it has a matte texture, which gives the logo sort of like a grainy appearance.
  • Flexible Film: Flexible film is one of the more versatile kinds of sticker paper. They can stick to many kinds of surfaces because they don’t ruin the actual label’s appearance or shape.
  • Biaxially-Oriented Polypropylene (BOPP): BOPP is like a plastic sticker, because of its transparent materials. Labels made with BOPP are usually put on containers such as glass jars, as they are extremely tough material and are also water-resistant.
  • Metalized Silver Paper: As the name suggests, metalized silver paper is a material that looks like metal. Since it has the physical properties of metal, it can be shiny. Products that use metalized silver paper as their label stickers tend to give an impression of it being high in quality.

#2 – Store Them in a Climate-Controlled Space

The ideal temperature for label stickers to be stored in is at 70º F with 50% humidity. By following this temperature, your stickers can stick without peeling. 

To avoid excess humidity from getting to your labels, it’s best to store them in a cool, dry place when not in use. In doing so, you help prevent the adhesive from peeling and becoming soft. If excess humidity gets to your labels, they will lose their adhesive and fall off faster. 

#3 – Utilise Colours Wisely

If your label stickers need to be used for product manufacturing, you should take the colour of the object it will be stuck to into account. Proper color combination from the part of the sticker, combined with the product’s physical color, can give a good impression to the consumer.

If your label stickers need to be used as promotional material, however, consider using BOPP labels because you’ll never know where your logos will be used—and who will be using them.

#4 – Clean The Surface Before Applying

While this measure can be quite obvious, it can sometimes fly over the heads of many people. Before applying your sticker to any surface of your choice, you should consider cleaning the surface first. 

Failure to do so will cause the adhesive to stick to dust and other particles covering the surface instead. When that happens, your sticker might fall off instead of lasting long. For the best results, you can use cleaning products such as alcohol or a lint-free cloth.

Conclusion

Label stickers can help expand your business. If you use them well, combined with excellent executions of marketing and branding, you can continue on using label stickers to your business’ advantage. The only thing left to do now is to invest!

Your labels must be of good quality if you’re aiming to put your brand out to make it known to people. One method to get your brand out there is by using sticker printing to get brand labels. 

If you’re looking for sticker printers, PrintPal has got your back! Aside from sticker printing, we also offer other printing services such as banners, posters, and brochures. Contact us today to learn more!

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