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How to Choose the Right Colours for Your Business Card

Choosing the right colours for your business card can be a difficult choice, as there are so many different options and considerations to take into account. Without the right colour combination, your business card may not have the desired impact, or worse yet, be completely unreadable.

Different colours can evoke different emotions in people, so it is important to choose colours that will convey the desired message. In this guide, we’ll show you key tips to remember in order to choose the right colour scheme. 

1) Understand Colour Theory

Colour theory is an important concept to understand when choosing the right colours for your brand. Colour theory is the study of how colours interact with each other and how they can be used to create a certain emotion or feeling. 

It involves understanding the primary, secondary and tertiary colours, as well as the psychological effects of different hues, saturation and values. By understanding colour theory, you can ensure that your brand colours create the desired impact and effectively convey your business’s personality and values.

2) Position Your Colours Carefully

Positioning your colours carefully is essential to ensure your brand is visually appealing and memorable. When choosing colours for your brand, consider the context and purpose. For example, if you are creating a website, you should use colours that are easy to read and that contrast with each other to make the text stand out. 

Additionally, you should consider how the colours interact with each other, as well as the effects they will have on the overall look and feel of your brand. By positioning your colours carefully, you can ensure that your brand is visually appealing and effectively communicates your message.

3) Consider Your Brand

Considering your brand when choosing colours for your logo and website is an important step. Your brand identity should be reflected in the colours you choose and should be consistent across all your marketing materials. 

Think about how you want to be perceived by customers and what emotions you want to evoke. For example, if you’re a company that focuses on modern innovation, you’ll likely want to use bold and vibrant colours. On the other hand, if you’re a company that focuses on traditional values, you’ll likely want to use more classic colours. 

Pay attention to the emotions that the colours evoke in your target audience and choose colours that align with the values and personality of your brand. Additionally, take into consideration the cultural context of the colours you use in order to ensure that they are not offensive or misinterpreted in any way.

4) Think of Colour Association

Colour association is an important aspect of brand identity, as the colours you choose to represent your brand can have a powerful effect on how your audience perceives it. When choosing colours for your brand, consider the associations people may have with the colours you select. 

For example, the colour blue may evoke feelings of trust and reliability, while yellow may create a bright and cheerful atmosphere. It is important to think about how the colours you choose will affect your audience’s perception of your brand and to select colours that will create the right impression.


Choosing the right colours for your business card is an important decision as it can have a great impact on the way your company is perceived. The colours you choose should be carefully considered depending on the type of business you are running and the message you want to convey.

Create the perfect business card with Print Pal. We offer same-day business card printing in London to help you with your traditional marketing needs. Get in touch with us today to learn how.