Technology transformed the way businesses communicate. Many companies utilise email and other digital platforms for seamless collaboration and communication. But despite all the technological advancements, business cards remain relevant.
Your business card can make or break your business. In fact, the Statistic Brain Research Institute’s data finds that 72 per cent of people form an opinion about a company based on the quality of its business card. Meanwhile, 39 per cent of the respondents answered that they would choose not to do business with a company with a cheap-looking card. Here are other reasons why you should invest in high-quality business cards and bring them with you at all times:
Lets you make a positive first impression
Your potential customers and business partners already have a short attention span due to many distractions. To grab their attention right away and build a favourable first impression, give them your contact information by handing them your business card. This gesture showcases your professionalism and seriousness about doing business with them.
When creating your business card, make sure that it is eye-catching and well-thought-out. The design elements should reflect your brand and personality. Hire designers and work with a printing company to ensure your business card has the highest quality.
Helps you give away your contact information without hassle
Business cards allow you to share your contact information without hassle. For instance, instead of writing down your contact details, all you need to do is give a single piece of paper to your potential clients and business partner, and they can easily put it in their wallet or office drawer. This is especially useful during networking events because everyone can save time and remain productive.
Adds a personal touch to the way you do business
A strong relationship with clients or business partners is essential to your success. By exchanging business cards, you add a personal touch to the way you do business. It opens doors for handshakes and greetings until you both connect well enough and spend time together to discuss potential business opportunities.
Connects you with different cultures
Business cards hold a prominent place in certain cultures because they consider them part of their business rituals. For example, you are expected to offer your business card when someone gives you theirs in Hong Kong. On the other hand, clients associate the quality of your card paper with your efficiency, productivity, professionalism, and quality of work in Japan. In other words, you are likely to lose clients if you have low-quality business cards or don’t have any.
Acts as your direct marketing tool
Direct marketing is important, and your business card can serve as your tool to attract more leads and turn them into paying customers. This works because of the in-person meeting involved in sharing of the cards. You never know when you run into a potential lead or business partner, so have some business cards in your pocket at all times to be prepared for any prospects anywhere, anytime.
Conclusion
Establishing meaningful connections with your clients and business partners is necessary. One way to start a strong business relationship with them is to hand them your well-designed business card. Don’t forget that the material and print quality should remind them of your brand, so team up with dedicated print experts like us to have a cost-effective yet high-quality business card.
Achieve your desired results for your business card by seeking our business card printing services. At Printpal London, we offer quality, cost-effective, and efficient printing solutions in London. Request a quote today to get started in turning your vision into reality!
