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Things to Consider When Making Effective Business Cards

Every business owner must have business cards. They are the quickest way to convey vital contact information and present your company in a professional light. If you want to hear back from your connections, make sure your Business card is clear and straightforward to read.

What Do You Put On Your Business Cards? 

You need to focus on the essential information about your brand to get it right. Business card design is simple but not always easy.

Keep in mind that a person’s eyes work first. To get someone’s attention, you need the right look. A business card should be interesting and easy to read. Your message should be clear to the people you want to reach, whether they are potential customers or business partners.

So, here are some things to consider when designing your card:

Professional Logo 

Make sure your logo is on your card. If you don’t have a logo yet, your business name or something similar will do. A great design should immediately communicate what your company does and be easily remembered if someone sees it on a blog or website.

Name and Contact Information

Make sure you have your business contact information on your card. This includes your physical address, phone number, and email address. This information should be in a large and visible font so that people standing even a few feet away can read it.

Location

If your business operates in multiple locations, list them on the card. Your card could go anywhere, and your goal is for people to be able to find you.

Specialities

If you specialise in a certain service, make sure that information is on your card. You want potential clients to know right away what you do and what they can expect if they call or email you. 

Your business card can also include your job title and a snapshot of your product.

How Should You Format Your Business Cards? 

1. Consider Paper Type

When you choose business cards, you should think about the paper type of your cards. Depending on your business type, you should select the most appropriate paper quality.

Also, consider the paper thickness. When you choose the thin quality cards, they look more expensive. If you want the cards to be sturdier, you can choose the thicker quality cards. 

2. Consider the Size and the Shape

The size and the shape of your business cards also make a difference. You should make sure that your business cards are easy to carry around. Also, don’t make your business card too big or too small, for it will look unappealing and unprofessional.

3. Consider the Design

You should choose the design of the business card according to your brand. You can select a business card design with a clean and straightforward layout. Also, please don’t put too much information on your business card, making it complicated.  

4. Consider the Colour

Choose the colour of your business card based on your brand’s colour. Also, make sure to use colours that are easy to see from far away. Think about how the colours go together as well. If you use more than one colour, you should make sure the colours work well together and are balanced.

Conclusion

In this day and age, business cards are an essential part of any business, so be sure to give them the attention it deserves. It is critical to your company’s success, so get it right from the start.

Create your business cards in high quality with PrintPal London. We provide same-day printing services in London for speedy and efficient print creation. Contact us to learn more!