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The Ultimate Guide to Branding and Sticker Labels

Many tend to underestimate the importance of a sticker label, but when done effectively, these labels can instantaneously communicate to your customer what your business is about and what your brand stands for. When combined with the right packaging, these labels are also able to attract new audiences and increase your consumer base.

“A custom label tells your customers everything they need to know before they purchase your product,” says Erik Emanuelli, who writes for Biz Small Biz, a site dedicated to advising entrepreneurs and small business owners. “They are more likely to take your business seriously when you invest in customised labels for your products.”

The basics of a good sticker label are built on the following elements: simplicity, distinctiveness, versatility, and appropriateness. However, living in the digital age means that everyone is constantly bombarded with advertisements, information, and new products to buy. Today, a “good” sticker label just isn’t good enough.

To make your brand stand out from the constant barrage of noise made by your competitors, here are 7 things that you should keep in mind:

The Purpose of the Sticker Label

Before creating your business’ sticker label, take a moment to evaluate what it will ultimately be used for. Will you pass it around during trade fairs or holiday markets? Will it be used to hold your packaging together? Or will the labels be slapped onto the product itself? Whatever design you’ll end up with has to be in line with the label’s ultimate purpose.

The Size of the Sticker Label

One of the most important decisions you’ll have to make is picking the right size for your sticker label. Unfortunately, many tend to overlook this very crucial step and opt to go for too-small sticker labels that may be less expensive but can’t be seen at all. On the other hand, some make their labels too big, which takes away from the main product and ends up annoying customers.

Branding experts recommend measuring your packaging materials first before going on to create your sticker label to ensure that they won’t be too small or too large. Keep in mind the sticker label’s purpose too; for instance, it’s better to hand out medium-sized ones during trade fairs as people are more likely to pay attention to them. Some may even want to put your stickers on their personal belongings, such as their laptops and phone cases.

The Cohesiveness of the Design and your Brand

When it comes to sticker labels, its colors, shape, and overall design must be consistent with all your other marketing materials. This way, your brand will always be distinctly and recognizably “you.”

Customers also associate a brand with its marketing and advertising so keeping all these cohesive ensures that they won’t forget about you.

The Readability and Typography

Besides providing information, the font used on your sticker labels should also communicate to customers your brand’s values and personality, as well as your product’s unique style. Additionally, the font should be readable and work across multiple platforms.

Before creating your sticker labels, take a moment to understand the different font families and what they stand for. Take, for example, the Serif font family, which includes Times New Roman, EB Garamond, and Playfair Display. Since these fonts are perceived to be traditional and trustworthy, they are beloved by age-old brands, such as Tiffany & Co and Vogue.

On the other hand, brands that want to be perceived as modern and minimalist go with fonts from the sans-serif family, to which Helvetica and Open Sans belong to. Many of the biggest companies today, like Facebook and Netflix, use fonts from this family.

Easy on the Eyes, but still Eye-Catching

Sticker labels need to be simple enough that they aren’t hard to look at, but they also shouldn’t be too simple. Clean designs have been proven to attract more attention than busy ones since customers tend to lose interest quickly or feel overwhelmed when presented with a load of information in one go.

Simplify your label’s design by taking out repetitive information and unnecessary elements. You can also change your typeface and reduce the number of colors in your color palette.

Sophistication and Elegance

Even if your brand leans more towards the playful, fun, and quirky side, it’s still important to maintain sophistication on your labels. For most customers, sticker labels are usually their initial point of reference with a brand and we all know the value of a good first impression!

The Customer’s Feelings and Experience

As we mentioned earlier, your sticker labels should communicate your brand’s values and what you stand for so consider the customer experience when creating your design. Will the customer understand your brand through your packaging? Will they know “you” based on the label and wrapping paper alone?

Sticker labels may be tiny but the impact that they have on customers – and your brand – makes a huge difference. Every product interaction is an opportunity to be remembered by your customer so make the most out of every single one. Keeping these tips in mind before creating your sticker labels will save you a lot of stress later!

If you’re looking for a Quality Label Printing in London, get in touch with us today for a free consultation.

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