Welcome to the internet, where you can Google almost anything in your mind. Whether for work, communication, shopping, or entertainment, having a device with stable internet access has become essential in staying updated with the latest trends. However, print ads still remain popular because more than half of customers trust them. So, how can you successfully sell print ads in a world of saturated online content? Here are seven ways to do it:
1. Know Your Target Audience
Before preparing and distributing your print ads, you must know to whom you want to convey your message. A target audience usually shares a similar interest, such as pets, travelling, and gadgets. They can be students or fresh graduates.
Understanding your target audience’s demographics can improve future campaign materials.
2. Keep It Short and Straightforward
When drafting effective print ads, it’s crucial that you straightforwardly communicate your message. As endless online content bombard readers, it can be tricky for them to remember everything. At the same time, most people don’t have time to read long ads.
And short ads mean less space to work with, which is good. That way, they force you to create cost-effective and memorable ads.
3. Use Eye-Catching Graphics
Visuals help set your print ad apart from your competitors. Eye-catching colours, fonts, and images convey your message to target readers. At the same time, graphics play a crucial role in boosting your brand.
4. Mind the Fonts
When preparing your company’s print ad, it’s crucial to consider the font style and size. For one, fonts must be legible. You must also consider the ad’s overall tone and ensure the font fits the message and design. Larger and more stylish fonts are eye-catching, while smaller ones are more subdued.
Furthermore, you should only use two or three font styles. Using more than four fonts can confuse your target audience.
5. Hook Them with Your Headlines
Your headline can either determine if your campaign’s a bop or flop. It’s the first, and sometimes, the only opportunity to catch your reader’s attention. While adding flowery words to your headline may be tempting, it must also be accurate and concise.
6. Add Your Contact Information
Part of running a successful ad campaign or business is adding how people can contact you. Contact information includes your email address, phone number, or social media accounts. It lets potential customers know you are a reliable and authentic company and gives them ways to get in touch with you.
Doing this allows potential customers to reach out to you for queries or additional comments about your products or services. Likewise, it helps you track your ad campaign’s effectiveness.
7. End on a Strong Note
And to convert an interested target audience into loyal customers, you must urge them to take action. Like the headlines, a solid call to action (CTA) must be clear and concise, telling the audience what to do. An attention-grabbing CTA could be, “Book us now and get a free estimate on your next remodelling project.”
Printing Your Success
Numerous customers still trust print ads despite the rise in digital marketing, so it’s best to know how to use them effectively. Business owners must understand their target audience to craft specific messages. Remember these tips as you create compelling print ads for your business!
PrintPal offers reliable services in London for all of your print ads needs. Get in touch with us today!
