Printing services in London are widely available to help businesses market to full effect. In this post, we are going to take a look at print marketing for hair and beauty salons in particular. Read on to discover some top tips on how to use print advertising to market your salon to successfully.
- Attract new clients with special offers – Who doesn’t love a special offer? The best way to entice new clients is to ensure you incorporate a good deal when it comes to printing services for leaflets, postcards, flyers, brochures, and such like. People are going to be more inclined to use your services if you provide them with an offer they cannot refuse.
- Target your marketing materials effectively – One of the biggest mistakes salon owners make is investing in printing services London based and then simply handing out their leaflets or business cards to anyone. If you do this, a large portion of your money will be wasted. Instead, you need to ensure your target consumer base is viewing your marketing materials. For instance, you should visit local fashion stores and beauty shops and ask if they will allow you to leave your leaflets there.
- Use professional and up–to-date photographs – A lot of salon owners are guilty of using old and dated photographs. If you use photos of old fashioned photographs, people are going to assume that you are not up to date with the latest trends.
- Ensure branding is consistent – Last but not least, it is important to ensure that everything from your leaflets, to your logo, to your website design is consistent. All of your marketing materials do not need to be identical, but there needs to be some familiarity.
Use these four tips to get started when taking advantage of printing services in London for your hair or beauty salon.
