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How to Create an Eye-Catching Leaflet Design

Are you looking to create an eye-catching leaflet design that will grab the attention of your target audience? Leaflets are a great way to advertise your business, event, or product, but it’s not always easy to make a design that stands out from the competition. To help you get started, here are some tips and tricks for creating an eye-catching leaflet design.

1. Know Your Target Audience

The first step to creating an eye-catching design is to know your target audience. Who are you trying to reach? What do they like? What will make them take action? Take some time to research who your customers are, what they like and dislike, and what kind of design they would respond to. Knowing your audience will help you create a design that resonates with them and makes them take action.

2. Create a Good Brief

A good brief is essential for creating a successful leaflet design. The brief should include information about the purpose of the flyer, the target audience, the message you want to convey, and any requirements for the design. Having a clear brief will help you create a design that meets the needs of your target audience. This will help you create a design that is cohesive and consistent.

3. Use Color and Contrast

Using colour and contrast can be a great way to make your leaflet design stand out. Choose colours that complement each other and create a visual hierarchy to draw attention to the important elements. You can also use contrast to make certain elements stand out, such as a headline or call-to-action.

4. Keep it Simple

Simplicity is key when it comes to leaflet design. Too much clutter or complicated designs can make your leaflet look overwhelming and can make it difficult for your target audience to understand your message. Keep your design simple and use visuals to help convey your message.

5. Utilise the AIDA Model

The AIDA model (Attention-Interest-Desire-Action) is a marketing model used to guide the structure of your leaflet design. AIDA is a great way to ensure that your leaflet design is engaging and persuasive. Start by grabbing your reader’s attention with an eye-catching headline or image, then create interest by providing compelling information about your product or service. Generate desire by highlighting the benefits of your offer and, finally, encourage action with a clear call-to-action. This model helps to ensure that your design captures the attention of your target audience, creates interest, piques their desire, and prompts them to take action.

6. Make Intriguing Content 

Content is king when it comes to leaflet design. Your content should be interesting, informative, and engaging. Incorporate visuals, such as illustrations and photos, to help drive home your message. Use strong headlines and ensure that your content is concise and easy to understand. You also want to make sure that your content is relevant to your target audience.

7. Don’t Forget Your CTA

Your call-to-action (CTA) should be the star of the show. It’s the one element that will prompt your readers to take action. Make sure that your CTA stands out and is easy to understand. You also want to make sure that your CTA is clear and direct. For example, “Call us today” or “Visit our website”. Your CTA should be the last element in your leaflet design to ensure that it’s the first thing your readers see.


Leaflet design is an effective way to get your message across to your target audience. When designing your leaflet, be sure to keep in mind these seven tips to ensure that your leaflet is compelling and engaging. From creating a good brief to ensuring that your CTA stands out, these tips will help you create an eye-catching and successful leaflet.

Now that you know what it takes to create a great leaflet, it’s time to get started! Printpal London is here to ensure your leaflet design stands out from the rest. We provide high-quality printing services and design services at competitive prices and guarantee a fast turnaround. Get in touch today to get started!

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