When you want your prospective customers to understand your clear message about what your company can do for them, you need to give them an excellent presentation. This is especially required when you attend conferences, conventions, trade shows and other events to meet business partners and prospects.
You don’t just give them a plain binder or handouts, however—you need to provide them with a professional but enticing presentation that can give you a competitive edge. One of the fantastic ways to convey that strong, clear message to your target audience is to have a presentation folder.
This is not just a marketing tool that can draw their attention to the quality of products and services you offer but can make a lasting impression about your business. If you haven’t used a presentation folder before, then you might feel lost as to where to start or how to make it a valuable tool for your prospective clients.
To help you get started, here are the essential elements that you need to incorporate into your professional presentation folder.
Introduction Letter
An introduction letter gives your target audience a brief introduction to your company, your brand, your clear message and what exactly you want to discuss with them. To captivate your audience, you need an intro letter on high-quality paper and custom letterhead.
In this way, you make a great first impression with the beautiful and professional-looking design while informing them about your company and the products/services you offer them. This is great for new prospects to get to know your business and your existing clients to discuss their pain points and overall needs.
Business Cards
A professional presentation folder doesn’t forget to include a quality business card. A business card provides an excellent opportunity to share contacts with potential clients and business partners, but this isn’t just a card with a bit of business information.
It should be eye-catching, professional and uniquely designed with your brand. In this way, you relay your message in a powerful, captivating way, not dull, plain manner.
Educational Materials
When you have a professional presentation folder, you also need to include information about educating and persuading your target audience. Some of the educational materials that you can have are:
- New Upgrades or Models in Your Products and Services – During trade shows, expos or events, you can show your latest updates or models not just to inform them but to build awareness and excitement. This includes active brochures or even flyers.
- Testimonials – This is an essential material that can support and build your credibility in your industry. People want to know that you can be trusted and you can deliver your customers’ needs. These materials are informative regarding your customer’s pain points, success and trust that you and your existing clients have established.
- Case Studies – Your prospective clients need to know how your business is different from the rest. To achieve this, you need to write case studies that answer their questions. You can use a representative client to describe the main problem that your target audience usually experiences and then tell them how you could solve it.
Promotional Merchandise
During trade shows, conventions or events, you also need to include promotional materials that can allow your prospective clients to remember you, and they can get them taken away or used over and over again. These materials can be coupons, fridge magnets, pens, bookmarks, notepads or any valuable gift with your branding on it.
Conclusion
A presentation folder shouldn’t be something you just do just because it’s needed. It should be your secret weapon to get your potential customers hooked on your products and services and to always look forward to something new in your brand and business in general.
PrintPal London offers reliable printing services such as a professional presentation folder in London that allows you to get noticed by your potential clients during events, conventions, trade shows and expos. Get in touch with us today to start with high-quality printing solutions for all your printing needs.
