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Tips on Designing an Eye Catching Exhibition Stand

Tips on Designing an Eye-Catching Exhibition Stand

You’ve recently reserved an incredible venue for your show, it has high foot traffic and is accessible to all of the key attractions, but can your exhibition live up to expectations? In this article, we’ll take a step-by-step approach to preparing your exhibition stand artwork for print and a few design advice to ensure you make a great impression at your next big event.

An exhibition stand takes an entirely different strategy than an A4 flat flyer. You must consider the message you want to convey to your target audience and how you want to convey it through colour and images. It’s critical to remember that simplicity is vital. The message must be apparent at first look so that people passing by understand who you are, what you do, and how you can help them.

How to Design an Exhibition Stand for Print

1. Use a Template

The very first thing you need to do is find yourself a good exhibition stand design template. It’s easy to do; just do a Google search, there are hundreds to choose from, and you can get a free template online. You’ll need to be able to edit the template so you can customise it to your specifications, so make sure that you pick a good quality template that you can easily illustrate and edit if you need to.

Remember, the design needs to be simple, clear and easy to read. The last thing you want to do is create something that looks messy and doesn’t make sense. You’re just going to turn people away from your stand. Minimalism is key. Think about what you really need to say, what’s the message, and how you want to convey it.

2. Understand Your Audience

If you want to create an effective exhibition stand that will drive your business forward, you need to know who you are targeting. Who do you want to come to your exhibition? What do you want them to take away from it? What is your core value, and what do you want to show people about your business? Think about all these questions and then streamline them into your design.

3. Colour scheme

When you’re ordering your exhibition stand artwork for print, you need to pick a colour scheme that speaks to you, your target audience and the message you want to convey. A good tip is to find a colour scheme that’s already been used on another piece of artwork; whether it’s a poster or a painting, don’t reinvent the wheel. This will help you find a colour scheme that you love and that you know works great for your business.

4. Work with a Good Printer

The quality of your exhibition stand artwork for print will massively affect the results you get from your exhibition. Don’t skimp on the quality of the design, or the printing quality; a cheap printer will not produce a good quality print, and you’ll end up with a badly stuck together design that looks terrible. If you want to invest in a good print, get it printed at a reliable printing service like PrintPal, they’ll be able to advise you on your design and how to get the best quality print possible. We recommend sending an image with at least 300 dpi resolution to ensure a high-quality output.


Creating an effective exhibition stand requires putting some thought and effort into the design. Don’t just buy the template. Take the time to consider who you are targeting and how you want to portray the message to them. Minimalism is key, try and make yourself as clear as possible and then work with a reliable printer to help you get the best results from your design.

Designing an exhibition stand is not a difficult task, but it does require that you put to practice and effort into it. Take the time to do it right, and you will reap the benefits when you set up at your next exhibition.

Choose PrintPal London for reliable print services in the metro. We guarantee high-quality solutions to fulfil your printing needs, such as stickers, roller banners, posters, etc. Contact us today!