Posters can be found almost everywhere. Every move you make in any town or city will reveal a colourful poster display. Marketers place a high value on their clout. Here are a few of the more compelling reasons: Cost-Effective. To recoup the cost of printing, an event poster does not need to sell many tickets. Printing them is inexpensive, and most businesses will see a considerable return on their investment. Part of a Multiplatform Effort. According to studies, seeing adverts in vario...Continue Reading →
Designing a poster takes more than just creativity. It is a skill following standards, basics, and even predetermined styles from past generations. Therefore, it isn’t about putting all the elements together to create a beautiful picture. However, it’s more of a strategic way to bring various things to make sense in one photo. But what factors should designers consider when designing an effective poster? 1. Concise Messages When creating a poster, sending a concise message is the first thi...Continue Reading →
A poster is a reliable and cost-effective marketing tool that can make customers remember your business. It can also serve as a reminder about the service or product you offer. However, not all business owners are successful in creating an effective poster. For it to serve its purpose, you need to have an excellent design to incorporate in your poster. The first thing you have to keep in mind is that your poster must be viewable from a distance to draw people to it. In this article, we...Continue Reading →
Poster-based marketing has been around for a long time, especially when talking about advertising for businesses of different backgrounds. For a while, it even started as half-truths for promotional purposes, such as the case of the Fiji Mermaid in 1842 promoted by businessman and con-artist Phineas Taylor Barnum. The poster featured a mermaid attraction, which later turned out to be a monkey attached to a fish. Nowadays, advertising trickery won’t stand a chance, but posters still continue to...Continue Reading →
Design and quality–these are two factors that should be primarily considered when choosing a poster. Your products and services can be promoted effectively by using a well-placed printed poster. It can also transform a corner into a powerful advertising space. Aside from that, posters can also be used to improve your home’s aesthetic appeal. However, some people fail to realise that it is crucial to consider which one should be best for their poster: a gloss or a matte finish? Indeed, you...Continue Reading →