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A Guide to Making Better Business Cards for 2020 – What to Know

As 2020 approaches, you may start to feel the overwhelming pressure to draft up another set of New Year’s resolutions as a means to improve yourself as a professional in your industry. You may probably find yourself setting the goals to work on the whole “new year, new me” mantra. As a professional, there’s one resolution that you should not miss, and that is to have a better-looking business card.

The new year is a perfect time to look back and reevaluate the business cards that you represent yourself with. Giving your business card a much-needed refresh can help with making all the right impressions and fast-tracking your way to achieving the goals that you’ve set for yourself.

To prepare for the coming year and start things off with a bang, here’s everything you need to know about crafting the perfect business card: 

The real significance of a business card

Before all else, it is vital to know how important a business card really is in order to create a finished product that reflects the same significance. The modern business card is a whole lot more than a piece of fancy, well-cut paper that shows your contact details. It tells a recipient all about why they should start working for you. It is also worth noting that the concept of “first impressions last” still holds true as ever in today’s business landscape, which makes it even more important to stick the right one with a high-quality card. 

The three elements of a great business card

While the topic of what constitutes an amazing business card may be subjective at the very least, there are three key components that are integral to creating an ideal example: the design, the paper, and the print.

All three of these elements play a significant role in creating a highly attractive and captivating business card that makes the right first impression. Let’s go over each key component in greater detail:

1. The design

When piecing the right design for your business card together, pay close attention to your colour and typeface choices along with the way your logo is displayed in the final look. It should be simple yet professional-looking, with just enough information and not crowded design elements. If you’re unclear as to what colours and typefaces you could possibly use for the business card, you can take a look at various examples on the internet as a reference. 

2. The paper

Choosing the right type of paper for your business cards is a matter of preference because of how it can affect the appearance of the colours used and the overall texture of the card itself. If you’re going for a luxurious look, then you may want to shell out a bit more for papers with a pearlescent, linen, hammer, or laid effect. On the other hand, you can still make a tremendous impact using silk, gloss, or uncoated finish. You can also choose the type of thickness that your business card paper has. A 16pt or 18pt paper is perfect for crafting a card that stands out.

3. The printing

At the end of the day, your meticulous planning for your business card’s design and paper choice is going to amount to nothing if you don’t get the final product crafted with the right printer. Printers are responsible for tying all your hard work together, ensuring that your business card is of the highest quality possible. 

If you’re looking for a reliable printer that can create high-quality business cards that can help with making all the right first impressions for you, then get in touch with our printing company in London today!