The digital era is slowly eliminating the use of most printed materials for businesses. One printed material, however, remains to be important—business cards. Sure, most of the things we do now are digital. We send emails, promote on our websites, spread brand awareness, and engage on social media channels, to name a few.
Keep in mind that business cards allow you to promote your business offline, which is why it’s still a useful material for businesses. Still not convinced? Below are seven other reasons you need a business card in this digital era.
1. It strengthens your brand
When meeting people at conferences and other important business events, you don’t just ask the people you’re communicating with to whip out their mobile phones so that they can save your contact details. Such actions are deemed unprofessional in a business context.
Because of this, you need a proper material for exchanging contact information, and that’s where business cards come into the picture. Your business cards must contain all the necessary elements that represent your business. As a result, it strengthens your brand without the need to visit any of your digital properties.
2. It adds a personal touch
In the world of business, it’s important to connect with your business partners on a personal level, and a business card lets you do this. Whenever you hand out your cards to another person, it allows you to engage more effectively with them. Although connecting through digital means is an easier and faster option, it cannot compare to the effect that comes from exchanging business cards.
3. It is perfect for events
As a business person, you’ll find yourself going to several events that serve as an opportunity for you to widen your professional network. For the event attendees to know more about you and your company, a business card is your best tool to do just that.
4. It creates a good impression
Consider it a bonus when you have a well-designed business card that can capture people’s attention immediately. This card creates a good impression, which is beneficial for you and your business. When they receive a card that appeals to them, it is easier for them to remember you.
You can also use your business card as an icebreaker. If you have an excellent business card design, it can even fuel the conversation further. From there, you’ll be able to create excellent connections that will benefit your company.
5. It is convenient
Handing out business cards is so convenient, especially when you spend most of your time travelling. During your travels, you never know when you may meet a potential customer, and you can quickly hand them your card so that they’ll remember you.
6. It promotes your business
Handing out a business card is already an effective way in itself to promote your business. Another advantage that you will gain from this is when the recipient also shares it to someone else.
7. It shows that you’re prepared
Have you ever experienced writing down someone’s contact details on a tissue? At business events, this is a turn-off, and you won’t ever want to be that person. A business card shows you are prepared, which is a reliable indicator that you’re professional and organized.
If you’re still wondering whether or not you should have business cards printed out, keep in mind the reasons mentioned above and how they will benefit your company. There’s no better way to end a business conversation than exchanging business cards and building lasting relationships that will increase the success of your business in the long run.
If you are looking for a business card printing, get in touch with us today! We’re happy to help.
