There are many forms of marketing to employ these days, whether it is in digital or print. As far as print media is concerned, your business can come up with various promotional materials, such as flyers, brochures, signages, and banners – from the smallest to the largest.
One traditional form of marketing that you must not overlook is the use of banner stands. Banner stands are mostly used in conferences or exhibitions as part of the overall display. They are typically put on the entryway before customers arrive in the place of business. They are meant to connect with customers by sharing valuable information with them, whether it’s a B2B or a B2C model.
Though many people think that banner stands have become rather outdated, they actually are still relevant up to today. However, when pursuing designs for a banner stand, remember that less is more.
That said, here are five valuable tips to consider for your banner stand.
1. Cling to the belief that less is more.
You’ve probably heard of the phrase, ‘less is more.’ In a world where there are too much noise and clutter (as far as print is concerned), it makes sense to speak less and only say what’s valuable to your audience. When print designing, you may feel the need to bombard it with too many images and text. Before doing so, think of the quality over quantity! Use meaningful and compelling text that will resonate with the audience instead of overwhelming them with too much information.
2. Utilize the power of white space.
White space refers to the empty space that gives a print material a breathing space and a calming effect on viewers. Fitting in too many keywords and phrases isn’t only impractical, but they will keep the audience distracted, overwhelmed, and unable to focus on the essentials. Chances are, they will not even look at your banner stand because it looks too crowded.
3. Strike a balance between image and text.
When dealing with both images and texts, make sure to strike a balance between the two. While the text makes the core of the message, the visual image serves to beautify the message itself. You don’t want the visual elements to mask the core message, nor do you want too many texts to look dull and boring. That said, keep an appropriate image-and-text ratio.
4. Incorporate concise yet impactful text.
Remember these four essential aspects: simplicity, clarity, brevity, and good taste. You want your text to be concise yet striking, something that’s understandable yet appeals to the audience. Make sure that the text clearly represents your brand and delivers your intended message.
5. Veer away from the small print.
Avoid using small print by all means because you wouldn’t want to give your audience a hard time trying to read your text. Using unreadable print won’t only disappoint your potential clients or customers, but it will also push them away from your brand or business due to a bad impression.
Designing your banner stand isn’t a walk in the park. You need to consider the images, colour, shape, size, and, most importantly, the text. The text you use plays a vital role in conveying your message and communicating it with your audience. However, when it comes to designing a banner stand, the minimalist approach will help you achieve your goals. That said, consider the valuable tips mentioned above and leave a lasting impact on your audience!
If you are looking for a high-quality banner printers in London, get in touch with us to see how we can help.
