Creating the perfect label design for your packaging can be quite a challenge. Because product packaging labels serve several purposes, you need to consider these when designing. They should be eye-catching and portray your brand in the best way possible. Here are some tips to help you with product label design.
Make It Extensible
Every product label design comes with a set of specifications that you should adhere to. But that doesn’t mean you should limit the label design for present use only. You need to consider that your design should be open to variation and flexible enough in layout. This will allow you to update the design easily when necessary. Extending the label design’s life span is an excellent design practice and can save you a lot of time and money if you have to create a new label design.
Creating a template design is the best way to prepare for SKU variations. This allows you to adapt specific changes in details for each of your products. Yоu can also make the label design compatible with different product sizes.
Consider the Legalities
If you are designing labels for food products, medicine, alcoholic drinks or tobacco, you must follow strict labelling rules. These guidelines might differ from one country to аnоthеr, but specific guidelines are common to most countries.
One of the best ways to ensure your packaging and label design complies with all regulations is to reach out to an experienced label consultant.
Always Design It with a Purpose
Coming up with a well-thought-out label design that serves more than one purpose is a smart move. This allows you to incorporate many features in the label design without getting the product label design to appear cluttered. You don’t have to sacrifice basic graphics to add more information to the label. Create a balance between the design and the information you need to include in the label.
Make It Stand Out from the Rest
Product label design is more than capturing the attention of your target audience. You should use the label design to make a statement about your brand and the product itself. It is about making the product stand out when placed on the shelf. The product label design should convey the brand story and represent your brand in the best way possible.
You may not be able to tell whether shoppers will notice your product on the shelf just based on the product label design alone. That’s why it is vital to research what has worked for other brands. You can look at the most popular products on the shelf and try to find out what makes them stand out.
Consider Hiring a Digital Printing Company
Consider hiring a digital printing company if you want to personalise your product label design with fine details, create your brand look or add additional features.
A digital printing company will guide you through the entire packaging label design process and help you make the right decisions about your label design. They can also help you develop an effective label design that will create a positive impact on your product sales.
Conclusion
Product label design plays a significant role in creating a positive brand experience for your customers. Your product label design must be able to enhance the overall brand experience when the product is used. Think about the general emotional appeal of your product and the brand experience. This will allow you to develop a robust label design for your products.
And for all these to come into life, hire a digital printing company that will help you with the overall design and printing process to create the right label design that can capture your audience.
PrintPal London offers reliable printing services in London. We will cater to your printing and packaging needs from design to final delivery. Contact us today to get started!
