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5 Factors to Consider in Designing an Effective Poster

5 Factors to Consider in Designing an Effective Poster

Designing a poster takes more than just creativity. It is a skill following standards, basics, and even predetermined styles from past generations. Therefore, it isn’t about putting all the elements together to create a beautiful picture. However, it’s more of a strategic way to bring various things to make sense in one photo. But what factors should designers consider when designing an effective poster?

1. Concise Messages

When creating a poster, sending a concise message is the first thing to consider. The statement you make will summarise your design to the readers, so it should be clear and understandable. To help you do this, you can use a list of supporting points to explain the message effectively.

The primary purpose of designing a poster is to deliver a message. But the design should be easy and enjoyable to read. When creating a sign, you should consider the layout and the typography. Use clear and crisp fonts to ensure the message is easy to read and clean in appearance.

2. Minimal Design

The next thing to consider when designing a poster is minimalism. It is a great way to make the design simple. One of the things to effectively use minimalism is by using simple photos. For example, you can use a picture of someone instead of drawings or vectors.

Experts say “less is more” is one of the most important things to remember when designing a poster. To do this, you can use a picture, a text, and a bold picture to do. Using them can be more efficient than using more than three elements on a poster.

3. Balanced Design

Balance means to use equal amounts of elements on the poster. But it is different from minimalism. With minimalism, the primary purpose is to give the message the primary role. In contrast, balance allows other elements on the poster to gain importance.

One of the things you should remember when using balance is the main message. You shouldn’t use too many elements on the poster. The best way to use balance is to use two or three supporting points to help deliver the main message.

4. Cohesion

The primary purpose of cohesion is to make sure the poster is visually interpreted. The elements used in a poster are used to create a relationship. Therefore, using cohesion will help enhance the visual interpretation of a poster.

One example of cohesion is using an element in the same colour to create a relationship. With this, you don’t need to use specific words to describe the relationship between the components.

5. Striking Point

When designing a poster, the last thing you should consider is a striking point. It is an element that catches readers’ eyes when they first glance at it. The unique point is usually a picture, an engaging text, or even a bold colour.

As the striking point is the core element, you should “hook” readers. You can also use it to create a sense of balance. You should match the striking point with other details on the poster.


Designing a poster isn’t easy. It requires creativity and even strategic thinking. However, there are many factors that you can consider when designing a poster. Remember that the primary purpose is to create a message or a summary. It is the same as writing a paragraph. Therefore, you should use good text and make sure the message is clear to the readers.

PrintPal London offers same-day printing services to clients. We provide matt, gloss, satin, block out, PVC, and vinyl materials that people can customise based on their needs. Create your poster design, upload it to our website, and have it printed right away.