Stickers are usually used for decorative purposes, but your business can also use them for marketing. They can be printed in a wide variety of sizes, shapes, and designs, so you can promote your products and services, increase your brand exposure, and reach your target audience. Best of all, using sticker marketing is cost-effective and unique!
Despite the benefits of using stickers, many marketers and businesses fail to give enough attention to this strategy and opt for other marketing tactics. That’s why it’s important to learn more about it. Whether you are a business owner or a marketer, here are some ways you can benefit from traditional sticker marketing:
1. Helps you take advantage of the power of word-of-mouth
Marketing strategies that use technology are more popular than ever, such as social media and email. If you think that using stickers to promote your business is not as effective as using social media, think again.
Word-of-mouth recommendations from your target audience’s friends, family, and other people they know are more powerful and effective than you might think. By becoming their brand of choice, you can gain their trust, strengthen your relationship with them, and create a loyal fanbase. One of the best ways to encourage and boost word of mouth is to use traditional sticker marketing.
2. Allows you to offer your target audience an engaging gift
Giving away promotional stickers in public places is a powerful and cost-effective way to reach your target audience. Compared to other promotional mediums, such as business cards, brochures, and flyers, high-quality stickers are more valuable. In fact, your customers and prospects likely perceive your promotional stickers as gifts rather than advertisements. Since they are harder to throw away immediately, they can engage your recipients.
3. Complements your other marketing efforts
Creating high-quality promotional stickers allow you to enhance and boost your overall marketing efforts. For instance, you can come up with interesting sticker campaigns to generate excellent publicity for your business. You can use stickers as giveaway items to engage fans and customers and encourage a healthy exchange of conversations and opinions on social media. In addition, you can place valuable information or promotions on the back of your stickers.
Promotional stickers are used more than just giveaway items. Remember that you can’t always rely on your prospects and loyal customers to become advocates for your brand to convey your message. Do it yourself whenever possible to brand your products, signages, and packaging.
4. Can be sold as profitable products
Your promotional stickers can be turned into profitable products. While you don’t have to become a popular band to create stickers that fans will pay for, you can explore unique angles to attract a specific audience and create stickers with enough perceived value. Make sure these stickers fit your customers’ and prospects’ needs and preferences.
Conclusion
Sticker marketing may seem old-fashioned and ineffective, but it remains a low-cost marketing tool that gives your business great exposure, as long as you do the proper ways to achieve your goals. To maximise its effectiveness, make sure to plan, design, and execute properly and reach out to a reputable printing company for your sticker printing needs.
Here at Printpal, we offer all types of reliable printing services in London. We specialise in stickers, labels, business cards, leaflets, brochures, and more. Contact us to request a quote!
