In today’s business, there are so many ways to build one’s brand, not to mention share values, visions, and more with the audience. From social media to PPC, all these strategies combined make a thorough marketing strategy. However, while the times today seem like digital marketing will dominate the business world, traditional marketing tactics still work incredibly well. In fact, it is a good breath of fresh air for consumers who are constantly bombarded by digital ads everywhere they go.
What traditional marketing tactic are we talking about precisely? We’re talking about promotional brochures. Today, we’re going to tell you how you can build your business with brochures, covering the various type of brochures you can share to market your brand:
1. How-Tos
People love how-to content. Why is this so? This is because they want to learn how exactly they can make the most out of your products and services. How-To brochures share all sorts of information, from expertise to pieces of advice. Not only does this help educate them on a certain topic, but it also helps build credibility for your business. This allows you to build an image of an expert in the field, helping to strengthen trust in your brand and company.
2. Before-And-after Results
Results don’t only matter to you. They also matter to customers. They want to see what’s in it for them, and this is where before-and-after brochures come in. As the name implies, a before-and-after brochure showcases precisely what happens when you have intervened. For example, if you’re a commercial cleaning company, you can showcase a property’s state before and after your services. This gives your audience a sense of what they’re about to get if they opt for your products or services.
Of course, before and after pictures aren’t the only things you can put in your brochure. Testimonials, case studies, and other relevant information can also be included to further solidify the fact that you’re here to offer something valuable to your audience.
3. Product and Service Showcases
Booklets are one of the best ways to promote your products and services. Not only do customers have print material that they can carry with them to take a look at, but it also helps to showcase what you have to offer in the best light. Many artists, designers, and other creative professionals love to work with brochures simply because it allows them to showcase their skills stunningly and attractively. For your business, this also allows your brand to be shone in the best light to attract as many customers as possible.
Conclusion
If you haven’t been using brochures for a long time or have never given them a go, we highly recommend that you do so. Not only is it incredibly affordable, but it is effective for its purpose. That said, if you do decide to try out brochures, we recommend that you work with professional printers to help you out. This way, the brochures you have to hand out will be of the highest quality, ensuring that when your customer receives your brochure, they will see nothing but a reflection of professionalism in their hands.
PrintPal London offers reliable printing services in London, guaranteeing quality printing solutions to meet any printing needs. Connect with us today for any inquiries about brochure printing services for you!
