PVC Banner Printing UK and Design Processes; Top Tips
PVC banner printing UK is something that you will often require if you're advertising on a large scale or are perhaps attending a trade show or event. If you visit any company exhibition you will see that banners appear in a variety of sizes and formats with the ultimate goal to raise awareness of products or printing services and entice potential customers to visit a stand to find out more about the business. In addition, banners are certainly one of the most versatile marketing tools available because they are incredibly cost effective and work well wherever they are placed. Whether you've got a design in mind or you require something developing from scratch, there are a number of top tips you can follow to make sure that your banner is successful and serves the function it was designed for. You should include a strong call to action to encourage potential clients to contact your company.
As with any advertising or promotional materials, your banner is a reflection of your business so it must be of the highest quality. It is a good idea to choose an experienced printing company to look after the banner creation, including design if possible. If you are using your banner at a trade show or event, always make certain that it coordinates with your existing branding and the overall design of your display stand. Maintain consistency too with your existing company colours and fonts which will convey professionalism to your potential customers. Most importantly, before you commit to an order for large format printing for a banner, make certain it is the right size and format for the event or location where it will be exhibited. Will your banner be most effective if printed vertically or horizontally? How will the banner be installed at its desired location and will you require any special banner holders to show your banner ad? These are all significant considerations to make.
Much like any sort of marketing signage the bigger the banner the better the effect; but only when the design was approached correctly. Here at Printpal London, like many other banner printing companies offer a range of standard sizes that will accommodate various spaces if you are attending an event or whether the banner is for general outdoor display. Certainly one of the most frequent mistakes many businesses make when printing their banner is making the layout over complicated. Think carefully about the content, layout and key messages that you want to communicate to your target customers. Keep the layout as clean and simple as possible. If you're unsure of the best way to do so, our expert team of design specialists will be able to make some suggestions and supply some thoughts for large printing projects which is regularly needed for PVC banner printing UK.
Effective Banner and Poster Printing UK
- Include a bold headline which piques the interest of potential customers but keep it brief and to the point
- Just use clear, crisp photography or corporate pictures
- Add impact with concise, nicely written copy
- Add a strong and compelling call to action accompanied with your logo and business tag line
- Make sure the fonts are suitable for printing on a banner, keep them bold and relatively easy to read
With reference to the layout of the banner follow these simple steps;
Font sizes are crucial on your banner and a specialist printing company such as ours will possess the knowledge to guide about what fonts and typeface sizes will work well in your banner. Similar to projects for poster printing UK, be sure the writing is not squashed together; leave a definite space between each line of text to improve readability. Always use fonts like Ariel rather than Times New Roman which is almost impossible to read particularly from any distance.
As with the fonts, colours are equally very important to the design of your banner. Colour selections can carry particular moods so be certain you select your colours carefully. Certain colours will denote particular emotions; greens and blues are relaxing and frequently used in advertising material. Gray, white, black and gold frequently signify prestige whereas orange and yellow are vivid colours, red being used to capture focus. Where possible it's recommended to avoid or use dark or bright colours with caution. You don't want the colour scheme to detract from the message of the banner. Additionally make sure that there is some contrasting colours that will make your banner more effective. Another good trick especially if your banner will be used at a trade show or event would be to use lighting. This if used correctly can emphasise particular components of your stand such as the banner and focus attention on your key messages. Contact us today to discuss your PVC banner printing UK requirements.